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10 Reasons Why Designers Need to Learn SEO

The importance of designing a search engine optimised website is increasing every day. Some reports show that nearly 75% of internet searchers don’t make it to the first page of a search engine. There are millions of websites coming up and to hold up to this competition, and to be on the top of your prospective customer’s search list, SEO is imperative. A good website will boost up the traffic and hence the site design, layout, content, and marketing have to be well aligned with SEO norms. Give the importance of SEO; here are a few reasons why website designers should know about SEO:

1. Topping the Google rankings

The designers should keep in mind while designing that their website must be on the top Google rankings, and for these specific parameters need to be met while designing. Elements like HTTP status code, URLs, URL compatibility with the search engine, Meta tags, descriptions and further heading tags are some of the aspects that are important while designing.

2. Search Accuracy

There are billions of businesses and online stores out there. Now a days smallest of your competitor will have its digital presence. Customers will first search for your brand/business/product online before making a physical purchase. Hence the designers need to be well versed with on-page SEO to increase search accuracy of your web page over millions of other web pages.

3. Device friendly web page

With the increased usage of handheld devices, the customers tend to search for their needs using their mobile phones. Hence users will prefer to see and regularly visit such web pages that are readable and mobile-friendly. Therefore ensuring mobile compatibility should be one of the top priorities for the designer.

4. Higher Engagement

A website that is well optimised for search engines always has a robust, intricate network of internal links that will make sure the user stays engaged. This increases the time the user spends on the website. It also predicts and directs users towards the sections of the websites they will find the most useful at the right time and also enables them to get better user experience. Thus, SEO will guide designers to design the page in such a way that it can boost the website owner’s revenues faster.

 5. Increases Page Loading Speed

The loading speed is the primary factor that contributes to the user experience and also Google rankings. Designers have to take care of essential things that make the page loading process a slow task. Like large images, large videos, films, weak URL or coding and lastly themes with too many widgets. Thus learning SEO will help designers overcome those flaws and increase the loading speed of the website.

 6. Cost-Effectiveness

A designer who is skilled or professional will know that once the traffic on your web page increases, it becomes challenging to rework the backend of the website. If the site is SEO friendly from the very beginning, a lot of changes will be saved in the future when the traffic is more, and the need for SEO arises. Right from the meta descriptions to page title to URL to keywords, everything should be taken care of at the stage of inception to reduce iterations and save on costs.

7. Increasing the ROI of the website

All websites are developed with a purpose, be it promoting products or selling services or lead generation or simply giving out information. Search engines are the best enablers for ensuring that these purposes are met. If the website is designed following the SEO standards, then the site tops the rankings. Then it will attract relevant users who are genuinely interested in the products, services or the information that the site has to offer. Thus enhances the return on investment of the website.

8. Good visual experience

Customers or viewers tend to open to a website regularly that is attractive and readable. Those websites will be searched more compared to a dull and boring website. Hence designers will have to learn the art of SEO friendly websites to make the page more attractive. Also, well-designed websites have a to the viewers, bringing it to the top of search pages of Google in terms of rankings.

9. Innovative Technologies

Technology changes very fast. The designers need to keep updated with the latest trends in SEO and the digital world overall. For example, people have started using voice search to find things they want at a faster pace. Hence designers will have to design a website that provides such features to users. At the same time, there are a lot of new plugins, extensions and other tools available which help designers augment their website from the SEO point of view.

10. Greater User Experience

User experience plays a very vital role in term of user retention and enhancing website usage. So to create a long-lasting impression on the users, the web page has to highly responsive, interactive, and hassle-free. Only then will the user re-visit your website. Designers today will have to learn the tricks and tactics of SEO to develop a highly successful web page and provide the best user experience.

Creating a website for designers today will mean a whole lot than just functionality, usability, and aesthetic appeal. Today, every new site requires a comprehensive integration of SEO procedures to become a high ranking web page and get indexed by search engines. It is a good practice to customise your website for SEO while planning your website structure, content management system (CMS), URL syntax, and Web design. This will ensure that your website delivers on its purpose and gives the best results for your business.

  Image Inq   Jul 24, 2019   Design   0 Comment Read More

8 Top Portfolio WordPress Themes for Creatives & Agencies

There are many different things to be decided upon, managed, and kept track of when putting together a portfolio website. As an example, the text in a portfolio page has to attract attention without drawing visitor look away from the images being showcased.

There’s no real shortage of themes which have the features and tools you need to create a “good enough” portfolio website. It can in fact be very time consuming to settle on a theme that will best suit your needs. It will take even more time and effort to find a theme that has those features you need to build a portfolio site that’s well beyond “good enough” in its appeal.

You want a WordPress theme that allows you to easily organize your workflow while providing you with the flexibility required to build a portfolio site you’ll be more than proud to put on the internet.

With any of the following 8 WordPress themes, you can make that happen.

Be Theme

Be Theme has everything you’ll need to create a top-quality, attention-getting portfolio website, or a portfolio website having blog and eCommerce capabilities as well. In fact, with Be’s library of 450+ professionally-designed pre-built websites at your fingertips, you can build any type or style of website for any purpose that comes to mind.

A popular page-builder/editor, a selection of 200+ shortcodes, the new Header Builder, and the fact that any pre-built website you select will be customizable make it possible to create a portfolio website in 4 hours without having to write a line of code.

Since Be Theme’s pre-built website collection covers 30 industry sectors and all the popular website types, you’ll have little trouble finding one that will serve as a perfect foundation for your portfolio website project.

Be’s BeAgency pre-built website is particularly popular with businesses, artists, and creative agencies and is definitely worth considering; but you’ll still want to browse Be’s library to see what will work best for you. Be Theme is flexible, responsive, SEO friendly, and will provide you with first-class support.


Kalium is innovative, intuitive, powerful, and versatile. You could also throw elegant into the mix to describe this extensible and developer-friendly theme. Even though Kalium typically serves as a multipurpose theme, it should not be overlooked by anyone seeking to build an attention-getting portfolio website.

Included in its many website-building tools and features are 30+ different portfolio styles in 4 main types and a ton of options and sub-options for you to work with.

Since Kalium is so easy to use, you should have no problem creating a stunning portfolio on your first attempt. You won’t have to worry about coding either. It’s simply not necessary.

Simply clone and customize the content you need from any of this highest-rated WordPress themes demos, after which you can pick and choose among the large selection of layout designs, premium fonts, plugins, and design elements to create your award-winning portfolio site.


Uncode is in all aspects a top-rated creative multipurpose theme. It’s racked up 50,000+ sales to date, making it one of ThemeForest’s all time best sellers. It’s best claim to fame however might be the ways in which it enables its users to create stunning, pixel-perfect, high-quality website portfolios – one after another.

You can incorporate blogs and eCommerce features in your portfolio as well since Uncode is fully integrated with WooCommerce. As far as creating a portfolio layout is concerned, if you can envision it you can build it using Uncode’s selection of layout modes, its adaptive grid system, and its unique cascade options system.

A visit to Uncode’s showcase of user-created websites will show you what this amazing product could do for you. Expect to be more than impressed.


This best-selling ThemeForest creative theme is perfect for beginners and pros alike. Bridge’s tools and features, including 376+ demos, make it a good choice for any website building project.

The demos in combination with a host of design modules and other design aid ensure you’ll be able to create a stunning portfolio website with only a modest amount of effort.

The Gem

Portfolio website builders have it easy when they have TheGem at their fingertips. This premium WordPress theme was designed with portfolios in mind.  Portfolio website-building features include 20+ flexible layouts featuring flexible grids, columns widths, and gaps, and hover and animation effects and options.

This popular theme has been called the ultimate WordPress toolbox, a fitting description for a theme that has everything you need to brilliantly showcase your work to the world.


The Hello theme is an excellent starter theme; and it’s become extremely popular with Elementor users. In fact, much of Elementor upgrade testing is done on Hello. Hello is open source, fast and light, ideal for portfolio website design, and it’s free.

Since it’s compatible with all the popular WordPress plugins, they won’t slow you down. And, since it there’s no cost to you, try creating your own portfolio website with Hello. You won’t be disappointed.


Pofo is a premium creative multipurpose theme that has placed a predominant emphasis on portfolio website building support. This flexible, SEO optimized and super-fast theme’s features include a large selection of demo pages, more than 25 home pages, and 150+ pre-built design elements. Building a stunning portfolio website in a reasonably short period of time should be no problem for a Pofo user.

Movedo WP Theme – We DO MOVE Your World

Perhaps the best way to describe MOVEDO is that it simply rocks! There are so many interesting features to work with, including moldable fonts and ultra-dynamic parallax, users almost feel sorry when they see their portfolio website-building project nearing completion

If creating a portfolio website is your next project, there’s no rule that says you can’t have fun doing so.


When you are plowing through a couple of hundred WordPress themes in hopes of finding one that has just what you need to build a good portfolio website, you might wonder if your time could be better spend doing something else.

It’s a different story when there are just a few themes to choose from; in this particular case eight. There’s still somewhat of a challenge since any one of the above 8 themes might be better in certain circumstances than the others. In reality, you have nothing to lose. Choose one that seems great to you and you will do fine!

  Image Inq   Jul 17, 2019   Design   0 Comment Read More

Top 10 Hacks to Speed Up Mobile-Friendly Websites

Mobile users contribute more than 47% of website traffic. So, it is essential for webmasters to make their site responsive. However, a responsive site isn’t enough; you should also concentrate on making your site faster to increase the site rank, reduce server load, and increase conversions.

So, here are top 10 website hacks that will speed up responsive and mobile-friendly websites:

1. Reduce the number of HTTP Requests:

HTTP requests contribute the most to decreasing mobile speed. A request happens when CSS or HTML file reference separate elements (scripts, images, style sheets or flash) and requests the browser to load them one by one. So more components on the page the longer it takes to load. So, to increase your mobile website’s speed streamline all the elements on your page, limit the number of links to seven, remove any additional forms or features, and make your copy concise. Also, use CSS instead of images and combine multiple style sheets into one. Furthermore, try to remove scripts or keep them at the bottom so that your users don’t have to wait longer for HTML content to be loaded.

2. Use Browser Caching:

All modern browsers keep a copy of your store’s files. When a visitor first lands on your website, the files are stored on the user’s device. Then when a user comes back to the website, the next day or in a week, the website will load much faster as some content is already stored and downloaded in the browser’s memory. This is known as browser caching. Enabling browser caching can undoubtedly improve the performance of a mobile website by saving files. According to research, enabling browser catching can instantly reduce the loading time of the website from 2.4 seconds to 0.9 seconds.

3. Remove unnecessary resources:

Stylesheets do not require space or formatting. The code we write while designing a site may contain some extra text that the browser does not need. So after designing is over, you should reduce the code to a smaller size. First, remove unneeded and unwanted code to increase the speed of your website. Then remove any extra scripts or files along with extra spaces and line breaks, you can do this manually or use automated tools like Cleaning the code that is used to display the webpage (Javascript and HTML) and styling sheets (CSS files) both will drastically increase the speed of your website.

4. Compress images:

Image compression can be beneficial in increasing the speed of your mobile website. JPG, PNG, and GIF images should be compressed by 30-40 % for the web. You should resize the image to exactly fit the space that is provided and never let the web browser scale the image down. You can use an image editor such as Photoshop to compress the image. If you run a WordPress website, you can use plugins for image compression. Try out different image formats for compressing the file size. Also, make sure that the size and quality of the image are maintained.

5. Optimize all the images:

Un-optimized, full-sized images are the most common culprits of slow websites. Images with more than 2MB consume a lot of server resources and a large bandwidth along with visitors’ patience. You should consider 3 things: format, size, and src attribute while optimizing images. Cropping your images to a correct size can help optimize images. With regular and retina display, the size 1200×1200 works well. Also, you try to use JPEG format rather than TIFF, GIF, or BMB format. Remove all image comments and reduce the color depth. Check and remove all empty <img src =’….’> as they add unnecessary traffic to the server.

6. Reduce the response time of the webserver:

Mobile site speed is not only dependent on keeping the code well-organized and clean. It also depends on how long your web browser has wait for receiving the data from the customer’s website. The reason for this can vary from memory starvation to slow database queries. You should make sure the data is received within 200ms for reducing your server response time. You can also change the webserver software and reduce the resources on your web pages to enhance the response time of your server. Finally, opting for a better web host can make your page load faster.

7. Eliminate or reduce redirects:

Google experts encourage web developers to eliminate or minimize the number of redirects on their page to increase speed. When you make your customers jump from one page to another, you are making them spend more time on your website, ultimately making them wait for more pages to load. This can make your customers frustrated and unsatisfied with your site. Technically, redirects add to the number HTTP requests that are eventually making the site slower. So try to find out all redirects on your website and eliminate them one by one.

8. Reduce file size with gzip compression:

Gzip compression works just like normal compression. The only difference is that Gzip compression is for websites. If you not sure whether you are using compression, you should contact your host provider. In case you don’t already use Gzip compression you can do it simply by turning on various file types in cPanel or adding code to the .htaccess file. Many file types can be compressed like text/plain, text/html, text/javascript, text/xml, and text/css. You can also compress file types like application rss+xml, application/xml, application/javascript, application/xhtml+xml, and application x-javascript. This will minimize your file size, making your site faster.

9. Place CSS on the top and JS in the bottom of your webpage:

CSS and JavaScript contribute a significant part to site performance. JavaScript is used to bring animation and interactivity to a website. JS allows you to create a rich user experience. However, your focus should be on providing content to your mobile users. So, display your JavaScript after your HTML content has finished loading. In the case of Cascading Style Sheets (CSS), you should always place it on the top to prevent Flash of Unstyled Content. Otherwise, your page will be loaded without any style information. Both of these changes will make your page load faster, ultimately making your site faster.

10. Add managed hosting and SSD:

SSD (Solid State Drives) can boost the performance of your website and also increase the loading by 20 times as compared to standard HDD. Additionally, SSD servers have lower access time, less latency, and are more resistant to shock. You can also host your website on a dedicated server to speed up your site performance and provide a better user experience for your customers.

Speed is certainly one of the most significant factors for a great mobile website. Increased load times will not only bring new customers but also make your website stand out. Hence you should consider using these hacks for improving your mobile website’s performance.

  Image Inq   Jul 15, 2019   Design   0 Comment Read More

5 Tips on How Best to Use Google Fonts While Designing Websites

Attention to detail is what separates a professional website from an amateur looking site. These tiny details can completely change the appearance of your website without much time or effort. Fonts are one of these tiny details. Fonts make a significant difference when it comes to communicating your message on the website. Optimizing typography can improve accessibility, usability, readability, and overall graphic balance of your website. Choosing the right font for your website is necessary. Since Google Fonts are very popular, it is essential to know how best to use google fonts while designing a website so that you can improve your website’s look and feel.

1. Use Fewer Fonts:

5 Tips on How Best to Use Google Fonts While Designing Websites - Use Less Number of Fonts

5 Tips on How Best to Use Google Fonts While Designing Websites - Use Less Number of Fonts

Less is more when it comes to the number of fonts. Different font styles are used to highlight important messages. Using too many typestyles and sizes at once can wreck any layout, and even the visitors have a hard time figuring out the message you are trying to communicate.

Hence, don’t use more than 4 different fonts (1 font style each for headline or page title, body content areas, subtitles, and quotes)as it can make your website look unprofessional and unstructured. Please note that having a separate font style for subtitles is not necessary, as you can use the same font style for your body content and subtitle. However, having a different font style for subtitles will make it stand out more. Also, limit the number of font families to maximum two and stick to it for the entire website.

If you want to use more than one font, try to choose the ones that complement each other based on the character width.
For example, you can use a combination of Verdana (left) and Georgia as they share similar values making a harmonious pairing. Compare this pairing to the pairing of Impact (right) and Baskerville where the words written using Impact overshadows its counterpart.

2. Use Standard Fonts:

5 Tips on How Best to Use Google Fonts While Designing Websites - Use Standard Fonts

5 Tips on How Best to Use Google Fonts While Designing Websites - Use Standard Fonts

Google has a lot of attractive fonts that can make your website designs look fresh, new, and unexpected. Every font design has its own personality, and so individual fonts give a different impression of the website. This is the reason most people get carried away while choosing new fonts.

However, website visitors can find these new fonts very hard or complicated to read as they are not familiar with those fonts. So, try to use fonts that people are familiar with like Open Sans, Georgia, Lora, and more. Unless you own a website for branding purposes that needs a custom font, it is usually preferred to stick to the system fonts to look professional.

Also, one major problem faced by web developers is that they don’t understand which styles to use for different content like headline, subtitle, main body content, and quotes. Picking a font style for the main content is different from choosing a font for a headline or logo. The primary purpose of the content is to deliver useful information about the products or services to the readers. So try to choose font designs like Calibri, Arial, Trebuchet, and more.

3. Give Appropriate Space Between the Lines:

5 Tips on How Best to Use Google Fonts While Designing Websites - Give Appropriate Space Between the Lines

5 Tips on How Best to Use Google Fonts While Designing Websites - Give Appropriate Space Between the Lines

If you want to make your content more readable, try to add appropriate space between each line. In typography, there is a particular term for line spacing called leading or line-height. If you increase the line height, you increase the white vertical space between two lines of text, ultimately increasing the readability for your users.

It can be challenging for web developers to decide how much leading is enough. Generally, the line height should be exactly 150% (perfect line-height number) of the font size for good readability. If you drop or increase this percentage, space is either not enough or too much respectively. For example, if you have a font size of 24px, then the leading should be 36px, which is 150% of 24px.

Using proper white space between two lines has been proven to improve comprehension of up to 20%. The primary purpose of using white spaces is providing the users with digestible amounts of content, and then stripping away extraneous details.

4. Choose the Right Font Size:

5 Tips on How Best to Use Google Fonts While Designing Websites - Choose the right font size

5 Tips on How Best to Use Google Fonts While Designing Websites - Choose the right font size

Users access the website from different devices, which means that your content must be compatible with different sizes and resolutions of these devices. Therefore it is essential to choose a size that works well with multiple devices to maintain usability and readability. You can pick any font size you like but make sure you do not randomly assign sizes to your headlines and titles. Try to choose a series of harmonious sizes that provide a perfect proportion for the visitors. This will make your website look cohesive and put together.

Moreover, instead of looking for different font sizes for a different purpose that maintains the perfect proportion, you can stick to the standard ones. Some of the recommended font sizes based on the mathematical model are 8, 16, 24, 32, 48, 64, and 95. Ideally, you should use a 16px font size for your main content to help improve the paragraph’s readability. Stick to these guidelines, and you will have perfectly proportioned font sizes.

5. Have Proper Color Contrast:

5 Tips on How Best to Use Google Fonts While Designing Websites - Have Proper Color Contrast

5 Tips on How Best to Use Google Fonts While Designing Websites - Have Proper Color Contrast

Websites can easily appear messy with similar colors for text and background. This can make your visitors feel overwhelmed because they have to focus harder to absorb the information. So, make sure you use contrasting colors to make content more visible to the users.

According to W3C, the contrasting ratio for image text and body for small text must be 4.5:1 against the background. While, in the case of the large text (14 point, 18 point or more) must have a contrast ratio of 3:1 against the background. After you have decided the colors, you must test it with real users to get better feedback.

Choose simple colors as they give an impression of sophistication, elegance, and beauty. It will also help users focus on important information. Basic colors that are contrasting with the background can highlight valuable content without appearing tacky. Also, try to avoid using neon colors as they put more stress on the eyes of the people, which makes them feel tired.

So here are some of the tips to optimize your website using google fonts and make it user-friendly without making significant changes. These small changes will have a meaningful improvement for your website. Try them out to see the difference yourself.

  Image Inq   Jul 11, 2019   Design   0 Comment Read More

10 Places to Get Embossed Business Cards

A business card is a part of an introduction for making an excellent first impression. It also enhances your credibility and makes your business look professional. Embossing is a technique used by professionals to give an elegant look to their business card. An embossed business card will certainly make your business card stand out from the rest.

So, here are 10 places to get embossed business cards.

10 Places to Get Embossed Business Cards - Print Peppermint

Print Peppermint provides minimal and affordable embossed business cards. They specialize in complex finishes like embossing, die-cutting, foil stamping, edge painting and more. Along with advanced customization, you can also print invitations, banners, labels, brochures, magnets, hang tags, buttons and greeting cards. Print peppermint also provides excellent quality with 500 lines per inch screen depth. They are eco-friendly as they mainly print on recycled or partially recycled paper and yet provide you with an incredible range of premium papers. Their team of Pre-Press designers will help you optimize your design to deliver high-quality results. Also, their design team will make sure you are satisfied with your design. Otherwise, you get your money back as their topmost concern is customer satisfaction. Print peppermint offers massive discounts for students, graphic designers, universities, and marketing agencies. They also provide free custom design services specifically for large projects, teams and repeat long term clients. Print Peppermint has a unique scholarship program for women with start-ups that offers $1000 cash, free design and printing services. Lastly, they have amazing customer service, and they ship all orders for free to US and Canada.

Use this coupon code for 15% discount of your entire order: Line25LovesPeppermints (no expiry date)

10 Places to Get Embossed Business Cards - Jukebox

Jukebox provides a variety of business cards, including embossed cards. You can customize your cards in terms of type, stock print process, print process, size, and more. They offer a selection of front coatings including silk matte, super gloss laminate, matte, semi-gloss, super gloss, smooth matte laminate with spot UV, and semi-gloss with spot UV. They also provide a range of sizing options like mini, over-sized, standard, mini elegant, mini oval, squeeze, bubble circle, rounded and many more. Furthermore, if you are in a hurry, they offer a rush-hour service that will deliver your business card in 3 days.

10 Places to Get Embossed Business Cards - Inktank

Ink Tank offers beautiful, sophisticated and stunning embossed business cards. Along with the business card, they also print brochures, flyers, posters, bookmarks, sticky notes, magnets and more. They provide a range of paper stock, including luxury textured, colored paper, economy range, plastic card, metallic paper, wood grain, etc. Ink Tank allows you to customize your design based on printing type, size, paper color, paper type, quantity. If you’re not sure of the quality, they offer embossed sample pack at $1.42. They deliver to the US, Canada, New Zealand, Australia, and the UK.

10 Places to Get Embossed Business Cards - Moo

Moo is one of the most popular platforms for printing business cards. They have an organized and user-friendly website offering a range of advanced features. Moo has a variety of papers going from premium to extra fancy along with thick paper stocks such as shiny, Luxe and metallic pearlescent. You can give your business card a polished feel with their gold foil, spot gloss and silver foil finish. They have a strong customer satisfaction policy that offers free reprint option in case you don’t like the delivered product. Order their free sample to get a variety of 10 exclusive business cards.

10 Places to Get Embossed Business Cards - Fast Printing

Fast printing is a platform to solve all your printing related queries. Along with an inspiration gallery filled with minimal designs, you get some printing tips and facts to help you understand the process. They also offer guides for paper stock, extra finish, foil and artwork explaining each option in detail to help you choose the best for your purpose. Fast printing allows you full customization in terms of size, paper type, Embossed/Debossed type, added finish and quantity. They have excellent customer support to guide you through the process of building an impressive business card.

10 Places to Get Embossed Business Cards - Plastic Printers

Plastic Printers offer eye-catching embossed business cards. You can sort business cards according to type, industry, features, and colours. They specialize in providing credit card looking business card that can interest your client even more. This company also allows you to print employee access cards, loyalty card, menus, reward cards, key tags, event badges and more. If you are confused, Plastic Printers have a reliable customer support system that allows you to schedule a consultation with an expert. You can also opt for a free sample to give you a better understanding of their work.

10 Places to Get Embossed Business Cards - Zazzle

Zazzle provides a range of beautifully embossed business cards along with an option to make your design from scratch. You can use the filter option to choose from different categories including price, material, event or occasion, orientation and more. Zazzle only has customization options available for size and paper type. You can check the rating to understand the print quality, product quality and shipping service. They offer three shipping options standard, premium and express with a minimum delivery time of 2-3 days. They provide shipping across the world.

10 Places to Get Embossed Business Cards - Jakprinting

Jakprinting is an excellent place to build a high impact embossed business card. They offer a bunch of different services from apparel printing to digital printing. They provide advanced customization for your business card, including size, dimension, orientation, paper options, upgrades, bundling and more. Jakprinting uses an eco-friendly printing system as they promise to plant a tree for every order. They deliver within three business days without any extra shipping cost for Canada and the US. Jakprinting provides excellent customer service that will allow you to contact an expert at your convenience.

10 Places to Get Embossed Business Cards - Morning Print

Morning Print helps you build your business card with custom press embossing. You can customize using size, finish, and add-on options. Their finishing option comprises of foil accent, spot UV, spot colour, laser cutting, PVC cards and more. They have a section on their website comparing two types of embossing (Blind Press and Ink Press) to help you understand the file preparation process clearly. Morning Print offers express shipping to more than 200 countries at the lowest prices.

10 Places to Get Embossed Business Cards - Chhapai

Chhapai is a luxury looking place for designing your embossed business cards. You get an option to choose business card according to paper, treatment and template. After you’ve chosen one of these options, you get full customization to alter the look of your business card further. Chhapai has an excellent customer service that guides you through the basics of designing.

Design a business card that accentuates your business and brand details. Use the embossed technique to highlight the message you want to spread. Choose designs appropriately and add attractive artwork to make your business card pop. Also, make sure you add some small details to make your business card even more appealing.

  Image Inq   Jul 08, 2019   Design   0 Comment Read More

Creating the Perfect Color Palette for a Website

It is rightly said that colors speak louder than words. The visual stimuli very finely guide human beings around them, and it makes a larger impact over them compared to any other aspect. Selecting the perfect color combinations for a website is an integral part of the entire branding process. Usually, people consider it as an aesthetic decision. But in a real sense, colors have a direct relation with various emotions of customers or target audience. Hence everything we do is guided by visual stimuli.

Creating an appropriate color palette for your website will allow provide it a professional look. You will be able to attract more visitors to your website. Once on the website, a consistent and effective color palette combined with compelling content, will keep your users on the web page for a longer period of time.

Here you will get a quick hands-on guide to create the perfect color palette to design your website.

The Famous Color Wheel:

Just remember the famous color wheel that you learned when you were in school. Yes, it will form the base of your color selection exercise.

Creating the Perfect Color Palette for Your Website - colorwheel

Creating the Perfect Color Palette for Your Website - colorwheel

As you can see in the above wheel here are the various color combinations that you can choose:

1. Warm colors like yellow
2. Cool colors like blue
3. Complementary colors which are exactly opposite to each other forming a contrast i.e. yellow and purple
4. Analogous colors like yellow and red that are just near to each other.

Hence combining various colors from this wheel will result in a newer combination, which will help you decide upon a good color scheme. Color theory is nothing but art or an eye to match and combine various color combinations to come out with the best design.

Color Psychology and Brand Value:

It is magical but authentic that how the various colors in our lives influence the underlying emotions of humans and instigate them to take actions based on it. If your color palette is correct, it can motivate your customers to form certain connections and associations with your brand. Hence the color scheme of the website that you will decide upon should be such that customers can build a long term relationship with it. The color scheme of the website should highlight your brand ethics beautifully, value system and corporate identity. For example, if a company displays ethics of peace and truthfulness to customers, it can use more of white color. Or if a company is into kids products colors like baby pink and light blue can be used, that can display cool and soft feelings.

Target Audience or Demographics:

Whom are you catering to? Who will use your products or services? What is their age group? What is their gender? What are their preferences? Well, there are certain aspects or parameters of demographics that should be taken into consideration while creating your color palette. For instance, if you are a men’s garments brand, your websites can be darker, or navy blue color as men will prefer this color over any other. Alternately, if your brand is a cosmetics brand, you may choose hues of pink or purple or orange as it’s a whole girl thing and girls prefer such cool funky colors. If your brand is an insurance company, choose warm colors as the target audience will be of the senior age in the majority.

Brand Recognition:

Research suggests, “Color increases brand recognition by 80 percent.” It is human tendency to associate brands with their colors.

Creating the Perfect Color Palette for Your Website - McDonalds logo in different colors

Creating the Perfect Color Palette for Your Website - McDonalds logo in different colors

We all relate the famous brand of McDonald’s with its colors, i.e. red and yellow. Now, what if the company changes its color combinations to some other color? Will we remember it or will we only remember the previous color?

Hence create a strong color combination of your logo or your website so that customers can associate and recognize your brand with those colors.

Color Affects Emotions:

Humans experience different emotions with different colors. It will become easier for brands to connect with their customer if they understand the emotions behind their purchase behavior. Similarly, the color palette that you will form for your website should consider the emotional values of customers. For example, if you are a financial company you would be portraying values like trust and authenticity; hence you can make use of colors like blue or red, little darker colors to show confidence. On the contrary, if you are a salon, customers would love to see colors like white, light pink or other cool pastel colors as they will connect it with luxury and relation. An organic company will use colors like green to display its brand purpose. Following diagram shows various brands who used the emotional parameter to choose their color palette:

Creating the Perfect Color Palette for Your Website - Color emotion guide

Creating the Perfect Color Palette for Your Website - Color emotion guide

Let go of Biases:

Do not think or consider your preferences while choosing colors. Do not select those colors that are your favorites. You may like the color purple, but if you are a men’s brand, then it may not be a wise idea to go for that color.

The 60-30-10 Rule:

Use this rule and you will be able to choose a perfect color palette for your website:
• 60 percent of a dominant color
• 30 percent of a secondary color
• 10 percent of an accent color

Breaking color combinations in this way will create a good harmony and color balance in your website and also will it highlight what is important.

Hence you don’t need to be a famous artist to choose the right color palette for your website. Just keep in mind the color wheel, the ratio rule and the psychology and emotions behind each color and you will be on the right path. Keep in mind your audience and your brand values and then see how beautifully you can come up with a perfect color scheme for your website. Creating a perfect color palette will help you increase your website users and improve conversions. If you are having trouble getting started, try out these color palette generators.

  Image Inq   Jul 04, 2019   Design   0 Comment Read More

Why File Storage is Important for Content Collaboration Between Graphic Designers

Graphic designers already have a lot on their plate. Since the term was coined in 1922, those spearheading the graphic design field have been required to create all different types of files. These files must meet two very specific needs: what will be visually attractive to consumers and what platform is needed to produce this content.

In order to keep up with the second need, graphic designers must keep up with advancing technology. Since the tail end of the twentieth century, technological advancement has rapidly accelerated. Because of this, graphic design in the ’90s and early 2000s looks different than it does in 2019.

This technology has evolved to become quicker, sleeker, and more user-friendly. But with this comes a few caveats, including a major one: efficiently storing large-scale files.

In this article, you will learn how to send large files as a graphic designer. In order to get there, we will first discuss:

  • Storing files for yourself
  • Sending and sharing large files on Dropbox

Soon enough, you and your fellow graphic designers will be sharing large-scale files like a pro. By doing so, you or your team will be able to keep up with the instantaneousness of content collaboration.

Creation platforms take up a lot of space on your computer, and that’s not even counting all of the additional projects you create.

Creation platforms and storage

If you’re new to the graphic design game, you may not yet be thinking about all of the stuff you’re putting on your hard drive. Installing each type of design software takes up precious space on your hard drive. But as a growing designer—you’re probably not even worried about running out of storage space.

As you continue to create a variety of projects throughout your career, you will only be taking up more and more of your hard drive storage space. In addition to downloading more creation platforms, you’re going to make large-scale files using design software that takes up even more space on your computer. As long as you continue your career as a graphic designer—and stay with the same computer—your available storage space will continue to dwindle.

Fortunately, Dropbox has created an easy to use cloud space for all kinds of creators. Whatever file you have created using computer-aided design (CAD) software, the cloud is the perfect place to store it without taking up extra hard drive space that should be saved for downloading more creation softwares.

By using the Dropbox cloud, graphic designers can safely store any CAD file they create (in addition to other types of files, such as PowerPoint presentations and PDFs). You can access these files on all of your devices at any time you want. Dropbox can be used on Windows and Mac, in addition to mobile apps available with iOS or Android (not to mention on your internet browser of choice).

Depending on where you’re at in your career, you may need more cloud space then a budding designer with a smaller portfolio of projects. Dropbox caters to designers at any stage in their career, offering a variety of different cloud storage packages.

Dropbox also makes sure your files are super secure. Each file gets multiple backups when using Dropbox. Additionally, any file can be wiped on a certain device when one of them is lost or stolen. Instead of wiping your entire cloud storage, remote wipe allows you to delete a Dropbox folder that signifies a specific device.

For even more safety, Dropbox has an easy to use file-recovery program for anything you may have accidentally deleted. File copies are available on your cloud for up to 120 days with easy recovery options.

It is clear that Dropbox is an effective way to store your own files as a graphic designer. But what happens when you inevitably have to share your files with another person?

Send and share large files

Send and share large files

Dropbox makes sending and sharing large files quick and easy, saving you time and energy that can be used to create something awesome.

Sending and sharing large files

After you have uploaded your own files to the cloud, sharing files with coworkers or clients is now super easy.

Gone are the days of huge emails with a bundle of large files. Not only does it take forever to upload large files into an email, it takes even longer for the recipient of the email to open the files enclosed. Furthermore, actually sending that email takes an eternity. You may have encountered a situation where you had to send an email multiple times in hopes of sending it faster, or where a single email wasn’t big enough to share all of your files. To avoid unnecessary embarrassment of waiting for a file sent via email, graphic designers and their clientele can now rely on the cloud.

Any kind of file can be sent to any kind of device when it is uploaded to the cloud. All you need to do is make a link for the file or folder you want to share, then send that link to your desired recipient via text, email, chat, or directly from Dropbox. Even if your intended audience doesn’t have a Dropbox account, they can still access the file via the link.

If you’re trying to share an entire graphic design project or a series of projects with a client, Dropbox Showcase is the perfect way for you to do so. This platform does not use additional Dropbox storage space, but allows you to guide a client through exactly the work you’re doing for them, and the steps you took to achieve an awesome end result.

Use Dropbox to help deal with some of tedious work you encounter as a graphic designer.

You’re doing some excellent work as a graphic designer for a variety of different clients. Why be weighed down with the stress of sending and storing files on your computer, when that energy could be spent into crafting more stellar work?

This is a sponsored post for Dropbox. All opinions are my own. Dropbox is not affiliated with nor endorses any other products or services mentioned.

  Image Inq   Jul 02, 2019   Design   0 Comment Read More

10 Website Design Turnoffs to Avoid

Almost every industry and segment now has a website to provide information, sell products and interact with their customers. These websites are created highly functional and appealing, using several marketing strategies. However, there are several factors which often act as major turn-offs for anyone visiting the website, this can affect conversion and sales.

Below is a list of 10 website design turnoffs to avoid on your website.

1. Poor Loading Speed:

10 Website Design Turnoffs to Avoid - Poor Loading speed

10 Website Design Turnoffs to Avoid - Poor Loading speed

The consumers are now bombarded with information, and at the same time, the average attention span has reduced significantly. The fact that there are hundreds of options of websites of the exact thing available, the patience levels are at an all-time low. These factors are very crucial when testing the loading speed, and optimizing it accordingly. Test it and take the Search Engine Optimization into consideration as well. Check out this guide for creating websites with speed in mind.

2. PopUp Ads:

10 Website Design Turnoffs to Avoid - Pop Ups

10 Website Design Turnoffs to Avoid - Pop Ups

While this is surely a debatable issue, PopUp ads seldom do well. While it may seem like a reasonable option for attracting more visitors to your website, think before you implement it. They are highly irritating for the visitors since it interferes with their reading experience. Within the timeframe of a mere 2 seconds, the screen is full of PopUps, along with the GDPR and/or Cookie PopUp. Apart from this, you are also asked for notifications. One PopUp leads to another one, and the user is irritated enough to give up browsing on your website.

3. Autoplay Media:

This is another disadvantageous feature which drives visitors away from the website. Several websites display videos being played right next to the content- making it difficult to read through the content or browse through the website, which attracted you into visiting the website in the first place. Most of the times, the videos also come with automated advertisements, which are even more annoying. Apart from all this, the videos being played are not even relevant to what you wish to browse through. This just causes the visitors to never return to your website, no matter how interested they would be.

4. Cross-Platform Compatibility:

With the world now on fingertips quite literally, mobiles and tablets are used by everyone across the globe, for browsing through the Internet. Despite this, it is quite surprising that the majority of the Website Designers do not take this into complete consideration. No matter how appealing your website may be, containing the perfect content and aesthetically appealing graphics, if the website is not compatible with the tablets or phones, it is a major killjoy for the visitors.

5. Complicated Navigation:

The thumb rule of the Website Design is to keep the navigation as simple as it can possibly be. Not only this is highly confusing for the visitors, but it is also frustrating and disappointing since the visitor would have to search and skim through the entire website practically, for what ought to be easily visible on the relevant page. After all the efforts taken in building the website, navigation, if poor, works against all of it.

6. Animation Overload:

10 Website Design Turnoffs to Avoid - Animation overload

10 Website Design Turnoffs to Avoid - Animation overload

As much as animation works towards making the website appealing and attractive for drawing maximum visitors, Website Designers need to know where to draw the line. Under ideal circumstances, the animation would be used to draw the attention of the visitors towards the content, and most importantly, the Call-to-Action button- and not away from it! Too much of flashiness can cause visitors to be distracted, and it also drives them away.

7. Weak Internal Linking:

It is not popularly known, but effective linking can be efficient towards giving a greater user experience. The seamless transition from one page to another augments the users, with whatever they would be reading at that moment. Broken links or linking with irrelevant pages are not much useful either. It is important to remember that it is best to implement Internal Linking only when it would be done by a professional.

8. Cluttered Layout:

10 Website Design Turnoffs to Avoid - Cluttered layout

10 Website Design Turnoffs to Avoid - Cluttered layout

While it may be a good idea to invest heavily in content while designing a website, it can also work against you. The website brimming with text and graphics would prove to be distracting for the visitors- the exact opposite of your actual motive. Apart from this, it also works against the retention of the information. White spaces, hence, are integral in highlighting the content and images on the website.

9. Stock Images:

This may seem very harmless to Web Designers. With the vast variety of stock images available, it is very easy to choose a few appealing images and use it in the Web Design. If you want to be involved in some serious marketing of your website, stock images are a strict no-no. The visitors are really well-aware and conscious, so they are bound to know about the images instantly. Try to use relevant and real images for the website.

10. Dead Links:

10 Website Design Turnoffs to Avoid - 404

10 Website Design Turnoffs to Avoid - 404

One of the most important points to consider while designing the website- dead links. Dead links only go out to convey the negligence and carelessness on your part. Not only it will ruin your Search Engine rankings, but it will also drive visitors away. Fortunately, there are several tools available to keep a tab on the links, so you don’t have to do it manually. Majority of these tools are free to use, so don’t let your website give the image of it being outdated.

The aforementioned factors contribute to bad UX and Website Design. However, these factors must be taken into account in its entirety, to enhance the function of each and every page of the website. Always remember to ask yourself- does the website distract the users, and act as a hindrance for the users, in their process of finding what they’re looking for? Attracting visitors is not an easy task- but you can always work continuously upon improving and optimizing the website, and servicing the visitors in the best manner possible. This is a sure-shot way of retaining the visitors, and turning them into your brand loyalists.

  Image Inq   Jul 01, 2019   Design   0 Comment Read More

Letterhead Design: 10 Things to Keep in Mind

Your company logo and visiting card are usually the first brand elements that a potential customer will see. Following them up with a well-designed letterhead lends professionalism to your brand and helps with brand recall. Consistent branding in the visiting card and letterhead establishes your brand in the mind of your customers. You can even use the same fonts for your visiting card and letterhead. Traditionally, letterheads were printed and provided to business customers and partners in the form of a hard copy. However, now letterheads are also used to send invoices and company correspondence online. Hence it is important to design a letterhead that looks good in print and in the digital format.

Here is the list of 10 things that you should keep in mind while designing letterheads.

1. Start with Basics:

10 Things to Keep in Mind While Designing Letterheads - Start with Basic

10 Things to Keep in Mind While Designing Letterheads - Start with Basic

A letterhead can be challenging to design. The focus of a letterhead should be the text content. The letterhead should provide a professional frame to the content. Try to start with simple and subtle designs. Do not load your letterhead with a lot of information. Just keep to the basics. Separate the details in the order of importance to give the letterhead more structure. Visually, when the information is placed or separated in different ways, it helps the reader to segregate information from the letterhead with the degree of importance.

2. Consider the business area:

10 Things to Keep in Mind While Designing Letterheads - Consider the business area

10 Things to Keep in Mind While Designing Letterheads - Consider the business area

Design the letterhead considering your audience. This is very important, as it will decide the number of people you attract through your designs. If people you are targeting don’t find the letters engaging enough chances are they may not convert into customers. For example, if you own an ad agency, you may use more creative designs for your letterhead. But if you own a corporate firm, you should go for a professional and classy letterhead design. Hence, you should modify your design and style according to the target audience.

3. Highlight the Brand:

10 Things to Keep in Mind While Designing Letterheads - Highlight the Brand

10 Things to Keep in Mind While Designing Letterheads - Highlight the Brand

The layout becomes the strongest point in attracting people towards your design. The company logo is the most important element of the letterhead. Place your logo at the top left or right corner so that it remains constant while people look at your letter. Give unique and classy borders to the letterhead to make it look complete. Place the contact details at the end. Also, use classy fonts in headings and simple fonts in other details to shift the focus to the brand logo. This will help you keep your brand highlighted, making it easier to remember.

4. Use Right Details:

10 Things to Keep in Mind While Designing Letterheads - Use Right Details

10 Things to Keep in Mind While Designing Letterheads - Use Right Details

You should include only the necessary details. Consider who will use the letterhead. This will help you understand which details to include and which ones to leave. For example, if the letterhead is for the director’s secretary, it’s appropriate to include contact details of the secretary’s office. Also, include alternative contact details to make sure you don’t miss any opportunity. There are certain legal details that generally need to be included in the letterhead. Make sure you have them covered.

5. Create a Uniform Stationary Set:

10 Things to Keep in Mind While Designing Letterheads - Create a Uniform Stationary Set

10 Things to Keep in Mind While Designing Letterheads - Create a Uniform Stationary Set

Creating a uniform stationary set can help you set yourself apart from your competitors. Decide how much detail to be added in the letterhead and fix them as standard details. This will make your work look organized and professional. Also, this will display the consistency and uniformity of your design. You can create your design or use default templates from different websites. Also use a good quality paper material for printing, like glossy or textured to make the letterhead look attractive. The quality of paper is a reflection of the company’s quality standards and practices.

6. Choose the Right Software:

10 Things to Keep in Mind While Designing Letterheads - Choose the Right Software

10 Things to Keep in Mind While Designing Letterheads - Choose the Right Software

When it comes to designing a letterhead people generally choose Photoshop. Photoshop allows you to design letterhead, but it does not provide some advanced features. On the other hand, Illustrator and InDesign are the best for designing letterheads as they have in-built support for setting up bleed, and provide print-ready PDF files. They provide topography controls to design elements and re-position them effectively. Also, make sure to print your letterheads with 300dpi to avoid blurring or pixelation.

7. Pick a Header:

10 Things to Keep in Mind While Designing Letterheads - Pick a Header

10 Things to Keep in Mind While Designing Letterheads - Pick a Header

You should pick a header that brings out the design of the letterhead. There are a variety of headers related to different categories. Therefore, select a relevant header. Build a strong, creative header to display your company’s vision and purpose. Do not use a lot of images as the letterhead should also look simple and have more space for the message. If you want to make your brand memorable, design a simple yet attractive style for your header.

8. Choose a Theme:

10 Things to Keep in Mind While Designing Letterheads - Choose a Theme

10 Things to Keep in Mind While Designing Letterheads - Choose a Theme

A great way to enhance the look of your letterhead is by refining small elements in your design. Small elements like shape, color or a photo can improve your letterhead. You can design your theme by building on a color scheme to make it look cohesive. Create a theme and design all your company collaterals and merchandise with the same theme. This will engage your customers and improve branding. The same theme in every stationery and communication tool will pass a message to the audience that the company is maintaining consistency in branding.

9. Add a creative border:

10 Things to Keep in Mind While Designing Letterheads - Add a creative border

10 Things to Keep in Mind While Designing Letterheads - Add a creative border

Use borders to add a style to your letters. Don’t restrict your design to the monochromatic layout for the border. With modern printers able to print to the edges of the sheet, it has become easy to include a stylish border. Creative use of colors and patterns can add a small attractive element to your letterhead. But make sure to include colors and patterns in a restricted yet elegant manner. Borders should not distract the people from the content in your letter. They should provide a frame for your text content. You can compare a border to a photo frame that helps people focus on the picture in the frame.

10. Use Special effects:

10 Things to Keep in Mind While Designing Letterheads - Use Special effects

10 Things to Keep in Mind While Designing Letterheads - Use Special effects

Design letterheads with special effects to enhance the look of your letterhead. You can add geometric patterns in the background for a simple and structured look. You can also use special printers for adding effects like foil blocking, die cutting, embossing, etc.

A well-designed letterhead acts as a backbone for the brand to spread its message and essence to the people. Spend some extra hours and make sure to design an exclusive letterhead that will frame your message and create a great impression. Also, keep in mind to add some small elements that shape the letterhead effectively.

  Image Inq   Jun 27, 2019   Design   0 Comment Read More
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