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14 Best Logo Design Tools to Create a Professional Logo

Logos are the best tools for leaving a long-lasting impression on the audience. This is why you must create a good logo for leaving a great impression on your audience. It eases communicating your business identity to a great extent. If you are a new business whose product and services haven’t reached your targeted audience yet, you would primarily depend on visual elements like a logo design for creating an impression about your brand and also for the marketing campaigns. Logos give identity to a brand that it uses throughout its range of activities and products. Logos, thereby, can be considered to be the face of a company. One of the primary purposes of creating a logo is creating a perception and image of the brand that it’s different from the existing alternatives available in the market, in the right way. This is why keeping up with the design trends is an essential element of logo design to ensure your logo doesn’t get obsolete and is well perceived by the public.

Creating an excellent logo design isn’t ever an easy task.  You need to have a through clarity about the client’s vision, brand’s mission and identity, and the message they want to convey. Once you have clarity about these, you need to have the skills to translate these guidelines and ideologies into a recognizable visual logo.

To create a detailed logo, you need to do much research, continuously keep working on the design, and use the right tools like Adobe Illustrator CC. However, licensing such software can be an expensive affair and using it also needs a certain level of expertise and invest a lot of time and effort behind it. So if you’re in a rush, or need convenient solutions which are still useful, many online tools can get the work done.

You can use these websites to create the entire logo or a basic framework which can later be worked upon for a  finished design. All of them have a free to use a feature if you’re all right to download a low-res version of the logo you created. However, if you need the flexibility of using scalable vector, then you might have to pay for those services.  The prices, however, are still reasonable.

Here are 14 Best Logo Design Tools to Create a Professional Logo you can use for your next Logo Design:

Hatchful is a tool from Shopify which provides one of the easiest Logo Maker available today. You need to input certain basic facts about your business you need a logo for. Then you need to decide on the style of the logo and decide how you want to use it. After putting in all these details, it provides you with a list of logos generated with the guidelines you inputted. You can browse through these plethoras of options, and select the one you like. Once you’ve selected the logo, you can manipulate and adjust the colour palette, fonts, icon and layout until you’re satisfied with the final result. After this, you can download your logo in any format you need.

Designhill’s Logo Maker provides easy and quick solutions for making fantastic logos for any company from any niche.  You need to provide basic information like the company name, and nature of the business, preferred symbols, and colour schemes. After using all this information fed by the user, the software generates a collection of professional-looking logos that can be customized as per need. The process until here is completely free. However, you need to pay for downloading the logo, even for a basic low-res file. They are also known for their responsive support team help.

DesignEvo Logo Maker gives you the flexibility of creating a logo from scratch or take advantage of the pre-designed template library it has to offer. There are over 6000 templates to choose from, which enables you to find a great starting point for your logo. If you are determined to make the entire logo yourself, you can start by putting on a blank layout and build a logo using shapes, fonts and symbols. You can download the low-res logo for free and for scalable vector versions you need to pay with prices starting around $24.99.

Tailor Brands Logo Maker takes a different approach at providing logo solutions than most of the other logo makers available in the market. Instead of providing the user with an endless scrolling list of templates, for finding the perfect logo, it asks for the name of your business and a basic description of what it does. Then it asks you to choose between text and initial-based logo and then for getting a handle on the design style you want; it uses the ‘This or That’ tool. After all the inputs and processing it presents you with a logo that you can customize if you want and download the low-res file for free as well. For scalable vectors, you need to pay.

Canva is popular software that covers more than just logos by providing many solutions. However, if the logo is your top priority, it has a pretty efficient free Logo Maker. It follows the same principle of asking you certain basic details about you and your company and then provides you with many templates to choose a look from which you like. Then you can customize the design as per your requirement using its intuitive tools. There are a lot of free tools that you can experiment with; however, if you want to unlock deeper customization tools, you need to pay for the premium elements. Once you’re done, you can download the finished logo as PNG or PDF for free.

MarkMaker uses a simple and clever approach to creating the right logo. All you need to do is type in a company’s name, and it starts giving you suggestions. One great feature this software has is that when you click on a logo that you like, it understands the elements that you liked in that logo, and thereby starts giving you more options and variables that follow the same design principle. You can add more information as to what your company does, for more specific and accurate results. Then you can scroll through the options till you find the logo that you like, and then you can edit and fine-tune it with many customization tools like sliders.  You can download your logo for no cost in PNG and SVG formats. They have an option for a donation that is voluntary on the user’s part.

UCraft Logo Maker gives you the right amount of tools to create a logo from scratch in short order. Its vector editor provides a big selection of icons to experiment with and complement it with texts, shapes and colours until you get the logo that you want. You can download the finished logo in PNG format for free however for a scalable SVG format you have to pay around $12.

LogoMakr is sophisticated software for Logo Making. It offers all the basic features that UCraft does, but it has a friendlier front end and more options to experiment with. It also lets you find a suitable icon and bring all the text and shape elements you need for building and designing your logo. There is a video tutorial as to how to use the software that pops up as soon as the site loads, which is useful to familiarize with the software and eases the process even further. The  PNG version can be downloaded for free however for $19; you can avail it in SVG and PDF formats as well.

Laughing Bird Logo creator doesn’t require the user to have advanced designing skills and much investment. It has built-in templates and a reasonable one-time fee. There are over 170 logo templates and over 200 elements that you can add to your logo. It also allows the users to insert their graphics to customize their logo even further. Apart from this, the software has special effects and text options to apply to the templates. A general trend of the logo and templates tend to be loud and bold. The logo works better for an informal company rather than very professional companies in most cases. It is easy to use, helps create logos quickly and has a less traditional look.

It is one of the simplest platforms when we talk about the features it has to offer. There are preset graphic icons and fonts, which enables the user to create a basic logo in no time. It is a very straightforward tool with a drag and drops canvas. You can add text and make small graphics tweaks like resizing, rotating, flipping or even repositioning elements. You are allowed to use one graphic per logo. There is a bare minimum charge of $0.99 to download the logo design, which is uniform across all resolution of the logo.

Looka is a platform that combines your design preferences with its AI to create custom made logos. The program uses AI to determine your likes and preferences based on colour, style, and icon preferences. Looka also is capable of providing marketing asset design and website building solutions. It generates a wide section of custom logos based on your preferences and allows you to tweak basic details of the logo you select like colour and size of the shapes. It charged $20 for a low res file and $65 for multiple high res files with colour variants.

Squarespace offers website building software and also effective logo-creating tools. It is one of the simplest tools which make it a great choice for those people who have limited design skills or time to invest. The software allows you to arrange text and icons in a drag and drop editor. The icons and texts can be customized by changing colours, style and shapes. The Low Res files are watermarked but available for free whereas the High Res files can be obtained for $10.

Logoshi provides a custom logo for affordable prices with a unique approach to it. Apart from taking traditional inputs like colour preferences and business names, it also generates logos from your sketched logos. It creates logos from a wide variety of inputs like your business name, initials, colour preferences, and a custom sketch. All the suggested logos look professional with unique fonts and icons, especially when they are designed to match the custom sketch. The logo price ranges from $5 to $30. Buying the more premium version allows you to choose from a wider selection and download them with different colours and backgrounds option.

The major benefit of this software is its speed and convenience rather than design capabilities. You can enter your company name and the type of industry, which helps Logastar create multiple logo options as close to your field. There are a variety of logos based on different fonts, colours and icons. Each suggested logo is highly customizable, with many layout and colour options. The logos are free to download in low res, and the high res files cost from $10 to $25. This software allows you to create a professional logo with minim design skills and the minimum time that doesn’t need much reworking however if you polish it further with your inputs, you’ll get a better-finished logo.

These were the 14 Best Logo Design Tools to Create a Professional Logo. Make sure you know what your / your client’s vision and mission are for the brand, and what the brand represents to be indeed able to depict and translate their thoughts to a logo that represents them.

  Image Inq   Nov 15, 2019   Design   0 Comment Read More

Hand Lettering Tutorial & Guide for Beginners

Hand Lettering is the process of drawing letters. For each letter, there is much thought that goes in. Generally, when we create a hand-lettering piece, the way each letter and word are created is highly customized. This design has a particular, custom-made nature. It is essential to think about how each word puts forth the message you want to deliver and how different words fit together in a composition.

The reason people put in efforts for Hand Lettering over fonts:

It is a question that many people who aren’t aware of the process of hand lettering often ask. There is a wide array of fonts to choose from. It also takes way fewer effort. The answer to still choose hand lettering is that with this method, you can create something truly unique. The chances of anyone copying your hand lettering piece is almost negligible as no can download your hand lettering font style and use it for their brand. Apart from this, it gives a sense of a personal touch as it is handmade. In this technology-driven world, having something hand-drawn is often appreciated by consumers.

The possibilities of creativity are endless with hand lettering, and it can feel to be a bit overwhelming if you’re new to the process. However, if you know all the right steps and tricks, all you’d need is practice before you start making your hand lettering pieces.

Here is our Hand Lettering Tutorial & Guide for Beginners:

1. Understanding the Materials:

Generally, all you need is a pencil and a paper to get started. However, if you want to learn the art of hand lettering in greater depth, you’d need a few more tools.

Paper:

Since there are a different set of pens and pencils available, they all leave a different sort of impression on the different quality of the paper. There’s no one kind of right or wrong paper to choose. However, it comes in handy to know what paper works best for what purpose. You can use a simple computer A4 sheet white paper or even cardstock. However, using a Rhodia dot pad is the best way to get started. The presence of multiple dots and division of the grid makes it ten folds easier to maintain proportions, angles and also the letter size when you start. You could also use Canson Watercolor paper that has a particular texture that enhances the presentation of your work. One interesting approach could also be using a black paper and using a white or any other light colour to create an eye-catching contrast.

Pencil:

It might feel like an essential tool, and you might feel this shouldn’t be much pondered upon. However, that is not true. It is safe to say that pencils can be one of the essential tools in the hand lettering toolbox. There are different types of pencil that you need to be aware of before choosing your pencil. There are certain parameters for the same:

Their softness or hardness differentiate the pencils in the lead.  Softer lead leaves a darker trace and requires frequent sharpening. A harder lead, on the other hand, leaves a lighter trace and doesn’t need as much sharpening.

For hand lettering, you want to stick to pencils with harder lead because such pencil marks are easier to erase. The chances of smudging the graphite reduce and also you won’t need to keep sharpening it continually.

This isn’t a hard rule; however, harder lead often is more comfortable to use for hand lettering. If you wish you could give a softer lead a try too.

To understand what pencil has a softer lead or a harder lead, you need to familiarize yourself with a few terminologies.  Like ‘H’ stands for hardness, ‘B’- blackness and F is for an excellent point. It is pretty self-explanatory.  Using an H, HB and F pencils are generally recommended for hand lettering.  Apart from these pencils, you could also try mechanical pencils. They provide an excellent grip.

Ruler:

With hand lettering, you don’t just start drawing in thin air, without any guidelines. It is a must for hand lettering practitioners to first lay down the basic guideline for which they need a ruler. Apart from drawing guidelines, ruler can also be used for outlining longer straight lines. You can work your way with a basic ruler too. However, a rolling ruler is often recommended.

Eraser:

Not only as a beginner but even as a skilled hand lettering practitioner, you’d still need an eraser. You might create some extra guidelines or strokes before you fine-tune your hand lettering, which you’d later need to erase.  However, choosing the right eraser is very important for art practice like this. You wouldn’t want to leave dark marks from overusing the wrong kind of erasers.

Tombow mono is a pen-shaped eraser tip that is useful for removing fine details and lines without erasing surrounding lines. A kneaded eraser is an excellent choice as it doesn’t leave any flakes on the paper once you’re done erasing. Such erasers usually work best for lighter pencil marks.

Pen:

After you’re done creating your hand lettering piece, with pencil and all other elements we have used so far, you’d want to ink your letters. This is a delicate process. It requires an eye for detail. It should be done with time and focus. All your efforts so far can go to waste if you rush here and make a mistake.  There’s a wide variety of pens you can use for hand lettering. Sakura Pigma Microns are generally the right choice as they have one of the best fine tip markers. Other than this, the Uni Pin Fineliner pens, Uni Posca pens and also Molotow One4All are also good options.

2. Learning about letter construction and relation:

Basic understanding of guidelines is essential for drawing letters. It helps you keep your letters in the right proportions, which creates a harmonious relationship between them. Few terminologies you should be aware of are:

The Ascender line shows how long the ascender of a lowercase letter should be.  This is for letters that have an ascending line present in their construction like h,l and b.

Cap Height:  Talks about the height of an uppercase letter.

X-height: Is the height of the lowercase letter.

Baseline: this is the line where all the letters rest.

Descender line: shows how long the descender of a lowercase letter should be. This is for letters that have a descending line present in their construction such as p, j and g.

These are guidelines that can help you design a much neater composition; however, you can ignore a few of these rules at times, for visual adjustments. Knowing about them is a must before you choose to ignore or use them.

There are specific shapes that work well with almost any lettering style. These are called mother forms.  Few letters can be categorized into different shapes such as the letter A and V are triangle shapes, H and E have rectangular shapes. Moreover, O and C have a circular shape. If you put these shapes into the perspective of your guidelines, in the same proportion, you’d notice the circle and the triangle would look comparatively smaller than the rectangle.  This is because the rectangle touches both the cap height and the baseline with its entire border. While the circle and triangle only touch parts of their shape on these lines.  Hence, even if they are the same size logically, optically they are not.

3. Learning the anatomy of the letters:

There are a few commonly used terms in the field of hand lettering that deconstructs different parts of the letters into terminologies that define them. A basic understanding of a few of them can help you better put your lettering to use.  We are only discussing the most basic ones to get started:

Leg: It is the proportion of any letter that extends downwards and is attached to one end of the letter and free at the other. For instance, the letter K has a leg.

Arm:  This is a straight or curved portion of a letter which extends upwards or outwards. It is attached to one end of a letter and frees at the other, for instance, Letter V.

Ear: The small additional stroke that extends outwards in some typeface styles for lowercase g.

Shoulder:  This is the stroke that curves downwards and to the right of the lowercase letters of n, h and m.

Tail: Tail differs from the leg as it is a decorative curved descender specifically for the uppercase letter Q, R and K. For lowercase letters, that have tails are j,p,g, q and also y.

Spine: Spine is the primary curved stroke that in inside the upper and lowercase of the letter S.

There are other terminologies as well; that you should continuously learn about once you get done with using these essential parts with ease and perfection.

 4. Chose a lettering style:

There are various lettering styles one can explore when getting into hand lettering practice. While there are many other styles of fonts that you can use for your hand lettering piece, serif and sans serif works best for beginners.  Hence, we are only going to discuss these two in greater detail for now.

Sans Serif:

Sans Serif is one of the best starting points for beginners. This is because they have basic shapes that allow you to focus on their form and their relation with the other letters. The term comes from the French language where sans stands for without. This accurately describes this lettering style.  Generally, all computer fonts and website fonts use san serif as it provides ease of reading. It is also an excellent addition for your lettering pieces, especially if you combine it with a few of the other styles. You need to pay attention to having equal thickness with all your strokes, and also the height and spacing should be linear.

For learning Sans Serif hand lettering, the wooden board technique is one of the most efficient methods.  This needs you to divide the letter into most basic shapes, then to put them together and finally inking the letter.

Serif fonts are described best by the small extra stroke they have at the end of the main horizontal and vertical strokes of some letters.  Although serif fonts share three forms of letters with san-serif letters, they are different from sans serif fonts because the serif fonts add small decorative strokes at the end of the letterforms. Serif fonts have a different thickness in the strokes, which means you don’t need to be consistent with the stroke thickness.

It is essential to understand where to add the serif (decorative part).  A great way of learning this is thorough with your letterforms.

5. Add dimensions, details and decorative elements:

Now we have a clear understanding of basic style categories of hand lettering. If you follow all the steps until the fourth one, you’ll still have a finished product in your hands. However, after putting in so many efforts, you’d want to make sure that your piece looks more refined. For this, we can look at ways of making our pieces look more decorative and interesting.

This can be done by adding dimension and shadows. For adding dimensions, you can use three types of shading: the drop line, drop shade and drop shadow. This is a technique of drawing the same shape you want to beautify behind that main shape. Constant practice makes you better with experimenting with this creative method. This results in more expressive letterforms.

Another way of adding dimension can be using the concept of light and shadow. Imagine a light source for your lettering piece and accordingly play with contrast and highlight on the surface of the letters that would be more exposed to the light and darkening the ones that would be less.  You can always add more life forms and shapes to enhance your overall design.

There are two methods of achieving hand lettering, that is through the traditional pen to a paper method we discussed or also on tablets, digitally. However, many designers and lettering practitioners feel that using the traditional method of a pen to paper produces more authentic and impactful hand lettering pieces. You could always refine your hand-drawn hand lettering piece digitally using Illustrator or any such software later. These were the 5 steps for Hand Lettering Tutorial & Guide for beginners.

  Image Inq   Nov 13, 2019   Design   0 Comment Read More

9 Best Places to Showcase Your Graphic Design Work Online

In the era of social media, when everything is available with one click, more graphic designers are using a hosted portfolio to increase the reach of their work. Similarly, more clients are searching for graphic designers on portfolio sites. Your portfolio defines you and your work, and so it should be as good as possible to attract everyone’s attention. There is still a debate going on as to whether personal portfolio sites are not much effective, as it is difficult to drive traffic to a personal site. While hosted portfolio sites provide inarguable benefits like simplicity, rapid networking, and increased visibility. Also, as a graphic designer or digital artist, ensuring visibility of your work or receiving feedback is crucial. This allows a designer to improve their work according to what people like to see. It has become a major issue for designers to find a good platform that allows them to display their skills. Here are the 9 best places to showcase your graphic design work online.

Behance is one of the most popular online platforms to discover and showcase your creative work and designs. They attract millions of people per month to remove the barrier between opportunity and talent. Behance is operated and owned by Adobe so that designers can sign up with their Adobe ID and also Adobe CC user has the advantage of posting their work directly to Behance using the creative Cloud. They distribute the work to other online galleries such as branding Served, Illustration Served, Web Design Served, and many more to provide maximum exposure to your work. You can search on Behance using creative filters (there are hundreds of them) by a specific school, color, country, or creative tool. Behance syncs with Prosite making them a customizable personal portfolio site builder. They believe that great work must spread efficiently around the globe and should gain the exposure it deserves. Graphic designers can also use Behance job list to look for creative and freelance jobs. They provide a great platform for people with talent to meet clients that value their skills.

Krop provides creative graphic designers with the opportunity to share their work and resumes with leading design companies across the globe. It is a job board for creative professional and industries as well as a portfolio hosting website which is used by a talented candidate with different experience level and the world’s most respected creative brands. Krop has worked with brands like GUCCI, Google, Yahoo, Barack Obama, Apple, Nike, Guggenheim Museum, Martha Stewart Living – Omnimedia, ABC News, Facebook, Motorola, Netflix, MTV, HBO and many more. It has a wide audience of over 1 million visitors per month, and the company is owned by the same designer who first started it. it has simple tools to help you improve your portfolio pieces to match the industry standards. With Krop’s tools, you can build your portfolio and resume. It also offers professional templates and allows you to manage your work quickly. The basic membership is free that limits you to upload 10 images. However, you can go for the pro version, which costs $9.99 per month that allows you to access styling, custom gallery. Unlimited images, custom domain name and video.

Dunked provides the designer with a platform to create and maintain their online portfolio. It’s a good option if you don’t have many technical skills as you don’t need custom coding. In simple words, dunked is for anyone that doesn’t have much time or skills to create a portfolio from scratch. They allow you to develop a portfolio, embed your video or audio, customize fonts and colors, upload your images, choose a retina-enabled responsive template, and make some medications before you press the publish button. All of this without using a single line of code. They have a wide range of templates for various profiles. All of them are retina- display ready and fully responsive, and that’s the main reason for the site’s popularity. The site has over 80k creative professionals, from illustrators to designers to architects and models. Dunked offers a free 10-day trial so that you can try all the features available on the site. After which the plan starts from $6 per month to $19 per month, allowing you to choose according to your budget. All of these plans include HTML and CSS editing, password protection, additional templates, custom domains, and Google Analytics.

Dribble is a show-and-tell community for graphic designers, icon artists, logo designers, web designers, illustrators, typographers, and other creative professionals. The site was started as a small side project and soon evolved into a profitable organization that helps designers find jobs and share their work. Graphic designers on Dribble share screenshots of their work, process and projects. In-progress projects get most visitors as they like to get an inside look at the designing process. Because I designers share screenshots of their work, it is easier for users to browse through numbers of design pieces quickly. The site keeps its clients and designers updated with Facebook posts. Along with displaying robustness and creativity in design, the site allows clients to meet talented designers. This platform has triggered numerous transformations from freelance graphic design to a professional graphic designer. Dribble is not only a job board but also an online store and they even setup meet ups across the country. Dribble is free for a graphic designer. However, you can only upload screenshots and write comments if an existing community member invites you to the platform.

A programmer and an illustrator found Carbonmade in December 2005. This site was built to provide an easy and inexpensive platform for a graphic designer to post their designs online. Although the site was originally meant as a tool for designers, it’s popularity grew, and so they opened it for everything. This site takes the arduous process of building an online portfolio and merges in a creative world. The site is easy to use and has many interesting features. You can easily personalize your portfolio pages to make it look professional and aesthetically pleasing. Also, you don’t require any coding knowledge to set up and upload images on Carbonmade. The site is home to more than 500k portfolios and a team of a talented artist. Clients usually browse this site to search for talented graphic designers, so make sure to display your best designs on the site. This site features an added benefit of an excellent interface. The free version on this site limits you to display 5 projects with only 35 images. If you upgrade to the premium version which costs $12 per month you can take 50 projects, 10 videos, 500 images and other flashy, interesting features.

Coroflot’s homepage shows that it is not just a site for web and graphic designers. The design portfolios in Coroflot have everything from rock climbing gear to candy wrappers to 3D printing. Coroflot was launched in 1997 and had over 2 million images and more than 150k design projects from professionals and students across the globe. While some hosted portfolio sites emphasis on graphic design, Coroflot encourages all facets of the design world. The site also provides an active job platform with an up-to-date design salary guide. They celebrate and promote the work of all design disciplines, including graphic, UX, architecture, 3D modelling, industrial, illustration and many more. They strive to offer space and opportunity for creative designers and hiring organizations to find each other. So whether you are looking for professional exposure, your next design job. Your next design hire or creative advice, you can go for Coroflot. The site is free for everyone so you can easily start your career on this platform as a designer and even find your dream job. The interface of the site is easy to operate so anyone can use it without much effort.

Viewbook offers a collection of uncluttered and clean websites that allow you to describe the million-dollar words in pictures. They allow you to customize your own portfolio with simple design interface. The site focuses mainly on photographers. However, all designers are welcome to display their high-quality designs. They use the latest technologies which make their templates have cross-platform uniformity and the peculiarity of fast load time. The inexpensive subscription allows you to sell your designs online. It also provides the privilege to its members to choose their own domain name. Moreover, it has features such as Search Console, Connect Google Analytics, and Search Engine Optimization etc. The site is fully responsive and even provides a responsive portfolio allowing you to reach a wider audience. Viewbook offers various ways to showcase your designs, including mini projects and portfolios that can be featured beside your main website. Viewbook syncs with Aperture and Lightroom for easy image exporting. You can sign up for a 30-day free trial or pay $19/month or $190/year for cloud hosting, custom domain name and dedicated support.

Cargo is a simple portfolio creator, but it does not imply having fewer tools. The portfolios created using cargo are easy to customize and beautiful. Cargo has evolved from a system that runs SpaceCollective, which is a community-driven website that is used for exchanging ideas about current issues of our planet, universe and species. They have taken advantage of robust browser technologies, increasingly elegant image handling, and abundance of open-source products, maturing web typography, and e-commerce. Cargo collective website was founded by people that come from art and design backgrounds, and the site shows a commitment to support creative culture. The site looks like an art gallery. The front page provides continuous scrolling through illustrations, photographs, top-notch design work and magazine pieces. Designers just have to create an account after which they can start crafting a portfolio that attracts clients to your profile. The basic version includes 100MB storage and 12 projects with 3 pages. You can upgrade to the premium version for $9 per month or $66 per year for unlimited pages and projects, a library of templates, unlimited bandwidth, images, advanced HTML and CSS editing, and fonts.

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PortfolioBox is a simple online site that allows you to create a portfolio in a web browser. The theme available on PortfolioBox assists its members to create their own unique space on digital platforms. This is an amazing site specifically tailored for designers to craft for portfolios for creative professionals like artists, illustrators, musicians, models and designers. The site has great design flexibility, easy to use and intuitive interface. Their support is quite effective and has a good response time. With the drag-and-drop tool, creating a portfolio that suits your requirements will be easy. The site also comes with several different customizable themes so you can be sure to find the one that interests you. PortfolioBox allows you to merge pages from different formats in unlimited permutations and combinations. This site has a great feature that automatically adjusts your online profile to screen the size of the users. The free version comes with 10 pages and 30 images. However, you can upgrade to a premium subscription for $6.90 per month, so that you can access features such as 24/7 support, domain name and unlimited pages.

Now that you know where you can showcase your amazing designs, you should create a compelling portfolio. Most of these sites provide basic themes or templates that allow customization, so keep a structure in mind before starting. You should have a goal in mind to design a portfolio to help you recognize the steps you need to follow to achieve it. The basic version is all of these sites only allow you to upload limited projects which actually useful as you should only display the best pieces of your designs. It is also necessary to keep your portfolio up-to-date so that your potential clients know that you are continuously working on your designs to showcase the best designs. Moreover, you should encourage your existing clients or followers to share their opinion so that you can attract more people to your portfolios.

  Image Inq   Nov 11, 2019   Design   0 Comment Read More

Ultimate Guide to Book Cover Design

While it’s true that people say you shouldn’t judge a book by its cover, people generally tend to, and they should. The cover of your book helps build the first impression of your book or is the first interaction that your potential customers have to know about the book they’re holding.  Consider it as an equivalent of a home page in website design. It is the vestibule that would decide if a reader wants to open your book and read it or put it back to the shelf. A general reader shops by their eye, they often want something that has a sense of familiarity, but they also want to be surprised as well, by something refreshing and new. There are many books published each year, so it’s evident that a good book cover design is likely to catch the eyes of the readers and help its chance of getting picked up and rise exponentially. The cover design should be able to convince the readers that the content of the book is worth the reader’s time and attention.

This is why we will be discussing The Ultimate Guide to Book Cover Design for your convenience and a little insight into essential considerations you should check while designing your next book cover.

1. Understanding the Pre-requisites:

Find out who the author is and what is their brand: Since the author wrote the book, keeping their ideologies and perspective as core to designing the cover becomes essential.  Understand if they’re young and debuting with their first book or if they’re fine and experienced in the industry with excellent experience and have a pre-determined notion of what their cover should feel like.

Include references from established genres: There are a few commercial fiction genres that fall strictly in a particular genre. These various genres include thrillers, romance, fantasy, science-fiction and horror. Each of these genres has been a part of the writing industry since ages, and each of them has an established cover design style from decades ago. Whenever you design the cover of a book, your goal is to sell it across as much as possible. Hence you should always take inspiration at least to some extent adhere to the standard-bearers of the particular genre the book falls in. A picture of a foreign planet shows science-fiction, a cover that has couples indicates a romantic story.  The idea is to use the expected but give it an interesting twist that makes it new and surprising.

Identify where the book is going to be sold: This makes much difference since there isn’t only one way of producing books these days. While you may assume that your author wants to publish a fine print book, chances are he’s looking for eBook with the rise of eBook readers. Designing a cover for both of these elements can be different and require different guidelines. Since as an eBook it would be sold on popular shopping portals, your book cover design would be displayed as a thumbnail of a fixed proportion that you’ll have to adjust your design into. For this, you need to keep your text bigger and more eye-catching for grabbing the customer’s endless scrolling eyes. A print book, on the other hand, would have a shelf life, where the reader can pick it up, feel the cover, flip through some pages and have a more tactical experience.

Understand the format of paper used: If the author wants to publish a fine-print book, there are a lot of paper qualities available for the same. There are paperback, case bound or hardback options.  Each paper quality has their requirement of how to be used and designed on, which the designer needs to be aware of. The size of the book can vary and be of any size the designer can dream of. However, it is wise first to understand what size would work best for the book instead of randomly deciding on size.  By logic, the smaller the trim size would be the lesser would be the words per page. The size of the design also depends on the content size of the book; if it’s a 300-page book, it might look very thick and hefty if designed very small. On the contrary, if it’s a larger book, it needs to maintain to the right length to avoid feeling like a magazine or booklet.

The monotonous but essentials:  While designing a book cover, there are some essential features you need to include in the design of your cover like logos of the publishing company, and the author. Also, the barcodes so the book can be sold in stores.

Understanding the budget: First and foremost, the budget should be discussed in thorough details to understand the author’s expectation and so that they can be made aware of the possibility of all extra costs that might show up during the designing process. Such expenses include ISBN identifier, font licensing and barcode.

2. Getting familiar with elements of a Cover:

A book cover has three essential parts; the front cover, the back cover and the spine that connects both of these. For paperback books, the pages are glued together and then glued together with a paper cover which is then cut to match the size. Whereas for hardbacks, the pages are either glued or sewn into a case-made of cardboard. It is later covered with a paper or a cloth.  There are more premium options available such as linen-wrapped hardbacks, varnishing, foil stamping and embossing at many printing places.  These options can make your design look rich but also increase the per-book cost significantly.

3. Understand and Research the Market:

Deciding by genre: While you have the freedom to experiment and design a book cover as per your choice, it is often best to understand specific guidelines to ensure that your efforts are put in the right direction and don’t exhaust you of your money and hard work. Understand the genre of the book you’re trying to sell. If you’re working on a cover for literary fiction, thrillers or autobiographies hard copies are a popular choice for such books, and if you’re selling any commercial genres stick to paperback.

Deciding by need: If you’re designing a book that has an expected target audience who likes to read while travelling, your book needs to be paperback whereas if it is meant to be aimed at selling to libraries, they prefer hardcovers as they’re more rigid and easy to maintain over a period of time.

4. Take a design direction:

Sit and work on the design direction you want to take for the cover of the book you’re designing. While doing this, always have an underlying thought of how it fits and complement the author’s vision of their book. There are many beautiful books out there, but not all designs work for all books, for which you should invest time on community pages like Pinterest and search for a similar title and see few samples of what the existing market trend looks like, scroll through some and see what catches your eye. Then spend time identifying what element was different in that cover compared to the rest that made it stand out. Now try inculcating something similar in your design. If Pinterest isn’t enough inspiration, go down to your local book store and pick up some books to get a tactical feeling of the different material of papers, the thickness and other such essential aspects. Always keep making notes of what you liked and didn’t, doing this helps design your book cover in the later stages.

5. Find the hero of your design:

When you think of the cover of a book, you should consider it equivalent to an extended marketing plan for the book. Figure out what is the essential aspect of the story, the thing that makes the story unique. This USP needs to be highlighted for readers to want to know in elaborate details about the USP teased on the cover of the book. It can be many things, varying from a particular character in the book that is very interesting and different from any existing characters in any books. Maybe it is the style of writing chosen by the fresh author and a bit different that hasn’t been explored before. The book can be written about a famous historical place or monument, shedding light on the matter like it hasn’t been before providing the audience with a new development on an ongoing debate as well. You might also think of a blockbuster that you see has many inferences to your book and use that subtly to leverage your sales in a manner that doesn’t make it too visible or makes your book feel like a cheap copy. Another aspect that can come in handy is the probability of the author wanting to convert the current title into a series. If that’s the case, think of one design element that you can incorporate in the upcoming books as well whenever they come out, and maintain that design element throughout. This helps create uniformity and aesthetic value of the series that creates a brand identity for the author.

One of the features for book cover designs that act as both a benefit and a challenge is the fact that there is almost no graphic style that can’t work. The authors have a wild imagination, and as a designer, it is your job to translate and represent those thoughts into your cover design.  The problem with this is that narrowing down such a broad imagination or style can be challenging. You can use various elements to design your book cover, be it like an illustration, a photograph or an abstract design. The range can include a cartoon doodle to a heavy emphasis on modern typography. It helps to select the format when you consider the image each style sends out to the book-buyer. For instance a picture of Eiffel Tower as a book cover for a story that isn’t set anywhere near Paris may not help the audience connect to the storyline however an illustration of the Eiffel Tower in a thought bubble of a kid who aspires to see it, which is a part of the plot of the story makes more sense and be more accurate to the story. Generally, soft typography and natural settings work best for women’s fiction books, and vintage photographs generally indicate a historical movement or event. You can also select your typefaces as per the era you’re representing as it would help readers associate better and set them in the right headspace for the setting of the story.

Since you’re a designer, you should be aware that while using stock images for cover may seem like a convenient option, and according to you  it might do justice to the storyline too, there can always be a risk of some other book cover using the same picture in the near future or already in the past. Originality and authenticity are two essential aspects of a book, and hence using stock photos should be avoided as much as possible.

7. Gain a second, third and even fourth person’s perspective:

You might have visualized a design for the cover of the book that does it justice according to you. You must be very sure that it fits entirely and the cover covers all aspects of the story the book portrays. However, no matter how professional you are as a designer, you’ll always have a bias towards your line of thought, and you might let it influence or cloud the minor faults you made while designing the cover that won’t be visible to your eyes. This is why it is best to continually collect feedback, ask fellow designers if the cover does justice to the book without giving them context. Sit with the author and ask them if it does justice to their vision as well. You could even sit with your family member and ask for their feedback. Doing so gives you an insight of all potential stakeholders who are going to interact with the book, and you might get some fresh perspective that helps you look back on your original design and find a scope of improvement. You should always seek feedback even if it comes in favour of your design and you need not make any changes later on, as it keeps you unbiased.

These were the 7 tips and rules for the Ultimate Guide to Book Cover Design you should keep in mind while designing your next book cover.

  Image Inq   Nov 07, 2019   Design   0 Comment Read More

10 Math and Psychology Tricks That Will Help You Design Better Websites

Psychology and Mathematics many times have more implications on our lives than we think. Psychology helps to create surprising insights into understanding the brain’s functioning. Math is more prevalent in our daily lives than we realize, as it’s used in architecture, musical instruments, our daily commute, and much more. Hence, using the core principles of both these disciplines is a conscious effort that many designers try to incorporate in their website design. It is crucial to understand the various tools at your disposal to exploit them and get the best results out of them.

For the same reason, we discuss 10 Math and Psychology Tricks That Will Help you Design Better Websites:

1. Using Priming in your Design:

Priming refers to the psychological training of our minds that creates an association with different elements like images, sound, words and colours to define a particular thing. For instance, whenever you think of a blackboard, your mind associates with learning, school, education.  Hence Priming is a memory effect in which one stimulus triggers remembrance of others.

When used to business strategies Priming can have a significant impact on consumer decisions. For instance, if a restaurant plays instrumental music, it impacts the consumer’s mind and increases their chances of ordering wine, whereas if there’s a bar with country music, that stimulates the mood for ordering a beer.  When it comes to website design, the concept of Priming can have a significant impact on visitor retention and engagement if the content of a website is displayed on a website, with different background colours, the visitor’s interaction with the website which differs from colour to colour. Having a green background to a car website would lead to visitors focusing on the cost aspect primarily, while the orange-red background would trigger their stimulus to pay attention to the car details. Having an essential insight into colour theory can help you implement the concept of Priming with more efficiency for your website.

2. Guide your audience to choose rightly:

Thinking from a visitor’s point of view, they meet choices at every stage of their interaction on content available on the web. From the landing time on your website, they need to decide if they want to scroll further or switch to another website. If they need to contact you for further information or book your services immediately.  You can control most of these questions as per your preferences if you ensure certain necessities to guide them through these decisions cleverly.

Focus on what is the value they’ll get for choosing you and assure them that they’re making the right choice. Put the focus on the benefit they would get in exchange for the effort or cost they’re investing it. Ensure that the visitors who have a genuine interest in interacting with your website don’t have obstacles placed in front of them that throw them off. Make sure the external links open in a new tab and not the same tab that drives your visitors away from your website. If you’re website have registration forms that need to be filled, make sure it’s available at all the right pages instead of one page that your visitors have a difficult time finding.  If there are three plans that you have available for your visitors to choose from, which are cheap, intermediate, and expensive and you want to target your audience’s choosing psychology, place all the plans side by side in a table and show how the intermediate package offers way more benefits than the cheap one, but also not much less than the expensive premium package. The idea is to pitch the intermediate plan as “economical” and visitors feeling that they’re getting the best deal when they choose the second option.

3. Applying Rule of Thirds:

Rule of Thirds is a mathematical method of dividing a frame into nine equal parts by spacing two equally spaced vertical and horizontal lines. Its application in photography is generally well known when the photographer frames the image in a way that the subject lies on power points, i.e. two intersection points of the horizontal and vertical lines. Using this technique is known to raise a sense of tension, energy and interest in the composition as compared to keeping the subject in the dead Centre. The same concept can be applied to web design and using it would help guide users scan the page with much more ease and efficiency.

4. Golden Ratio:

Golden Ratio is also known as the divine proportion. It is an irrational mathematical constant with an approximate value of 1.618. Using a golden rectangle that follows the principles of Golden Ratio can be arranged in mathematical ways in website design to generate beautiful designs. Using them for ads and images in the sidebars of your website is a proper application of the Golden Ratio.  Using the Golden Ratio helps create a balanced and classical look. The design looks right and unconsciously pleasing to the users. Images block texts, buttons and sidebars all can be used in a golden rectangle to form a perfect design.

5. Keep it Personal:

If your visitors can imagine themselves engaging with your products or vision, the chances of them being more committed to your website. Indulging the visitors in your story, making them a part of your journey makes them feel real engagement instead of abstract or imposed engagement. Some psychological facts highlight that people react better to images that have faced in them. Generally, because they find it easier to relate to such images more.  However using stock images, with imposed poses of people barely attracts any engagement. The more real people look, the better the visitors react to such content on the website. Use second-person and active style in your content to connect to your visitors in a better way. For instance “medical services catered just for you” sounds better than just “medical services”.  The intimacy you want to evoke is as if you’re talking face to face to your audience even when you’re appealing to masses.  Adding depth and meaning to the content on your website by incorporating all these habits help create better and active engagement on your website.

6. Keeping it Simple:

Often when you create a website for your specific product or service, it is understandable that you have a fair amount of knowledge regarding the field. You would create a website around a specific theme, idea or brand. Though this can be a great asset to assure your information on the website is relevant, it can have its downsides as you can tend to go overboard with the depth of information you’re providing because there are chances that not all of your visitors are on the same level to comprehend your information of years of experience.  Often when putting the content, their chances are to have a cognitive bias that makes you assume that all of your visitors or potential customers share the same experience, understanding and attitude towards the topic at hand. This leads to negligence of clarifying important aspects and risking being misunderstood.

To avoid this, always look at the content of your website from two perspectives: an expert perspective and your visitor’s perspective. Consider looking at the site header of any existing website that targets a niche. Think of it from an expert’s point of view and see if it’s a fun wordplay that gets the message across for you, and then switch to an average visitor’s point of view and reevaluate the header. If it doesn’t make sense as the latter, chances are it won’t serve much potential to create any value for most of your visitors.

7. Using Symmetry:

When you organize your content into proper symmetry, the reader finds it more comfortable to differentiate between two text blogs and also gives an easy to follow visual guide. It helps comprehend the information in an orderly manner. If your content is not in symmetry, the reader might feel a sense of imbalance and non-linearity that might break their flow of absorbing the information, and they might find it difficult to concentrate. Now the real trick to using symmetry is, understanding its pros and cons and using both to your advantage. Since you know that breaking from symmetry makes it difficult for people to concentrate on the whole content as one, placing CTAs asymmetrically to an otherwise symmetrical page makes it stand out and catch the visitor’s immediate attention which works to your benefit.

8. Applying Hick’s Law:

William Edmund Hick and Ray Hyman were psychologists who conducted research experiments for assessing the informative cognitive capacity of people. The study concluded that as you increase the number of choices available, the longer it takes to make a decision.  Your audiences already have a lot to choose from, and they’re under pressure of choosing the right deal. When a plethora of options is thrown at them, it can prove to be stressful rather than helpful because they’ll have to refer to all the available options in-depth to make the right decision. Hence, overselling is also not a good practice. Cutting down your options to the most relevant ones that provide actual value to the visitor, doesn’t only save them time but also makes them feel at ease and more in control over choosing from a range they’re comfortable with. Some good practices for website design using Hick’s Law are using minimum fields when creating a form, as visitors might lose interest in filling long forms. Each social media button you add, adds up to the loading time of your website, so while it must seem like an ideal situation to use all the social media links in your inventory, you should stick to the bare essentials that your potential clients are mainly going to be active on. Don’t over clutter your web design with too many clickable CTAs, especially on your webpage; instead have a relevant, neatly placed CTA on your homepage at a strategically positioned place.

9. Understanding Proximity:

The Law of Proximity mentions that elements that are nearer to each other seem to be related. You should be able to intentionally use this trick by using the placement and spacing of elements in your design. Placing two elements closer together leads to the assumption by visitors that the two things are related, regardless if you meant to showcase that or not.  Using proximity to ensure that visitors don’t make unwanted association is not using proximity to its fullest potential. You should use proximity intentionally to create contrast and provide clarity from a design perspective as to what content goes together, what needs to be seen differently. For instance, placing headers close to the body text helps create instant clarity that the text is related to the content below.

10. Applying Fitts’ Law:

As per Fitts’ Law, the time required to move to a target is the function of the target size and distance to the target. This law can be applied to web design by focusing on the hit areas of our objects. Basically, the larger we make the clickable areas of the critical links and navigation elements, the easier they are to be clicked upon. You need to keep in mind that as web designers we are accustomed to using the keyboard and the mouse very efficiently; however, an average visitor might find it difficult to click on links that have small click area.

Often people make the mistake of coding the text of a design element where the menu bar is clickable but the entire tabs that contain them are not. Instead of just making the text clickable, it is better to add padding to that link element, increasing the clickable area. Similarly, this can be used in the reverse psychology manner as well, making the buttons or texts we don’t want people to click, that much challenging to do so, by intentionally just coding the text and not padding the extra area. So, CTAs such as save are larger and are padded throughout, whereas delete or cancel links are selectively coded to the text.

With this, we conclude the 10 Math and Psychology Tricks That Will Help You Design Better Websites.

  Image Inq   Nov 05, 2019   Design   0 Comment Read More

‘About Us’ Page Design – Tips and Best Practices

Most of the companies these days spend day and night creating their website. While they have fairly mastered the technical aspects of creating a great website, they often find themselves stuck on one particular page, i.e. the “About Us” Page. This page is essential for any company or website owner to master, as it provides an overall view of what the website and the maker are talking about. Many visitors often go to the about us section of a website to see if the website has anything that adds value to them.  It is one of the most frequently visited pages on many websites. A well-designed about us page isn’t just a necessity, but also an added advantage over the competitors as not many website designers pay much attention to this section of the website they create.

This is why we discuss 10 design tips for your ‘About Us’ Page for effective engagement:

 1. Customer-Centric Approach:

Irrespective of product or service you are selling, you are into the situation of a business. What most business tends to forget, overlook is the fact that it needs to be customer-centric and not self-centric. Your customers might only interact, make purchases; use your services if they think it’s providing any value to them. Hence, you need to ensure that your content and way of talking is keeping them in the centre, and not yourself/ business. Though the page is titled About Us, try using lines like ‘How can we help you’ instead of ‘Why should you choose us’. If you are in a sector that needs you to use a more formal tone of writing, and you can’t have an entire customer-driven approach, start your opening statements addressing your audience’s challenges and objectives. Addressing the essential questions as to why they came to your website in the first place and how can you help them solve that problem can be a good starting point. If you’re still having difficulty following this, let your work speak for yourself. Don’t boast with qualitative adjectives saying we are the best, show the numbers and infographics that distinguishes you like the best from the rest of the competition. Have an honest tone acknowledging, there’s a problem that needs solving always helps win your audience’s trust.

2. Let your customers do the talking:

If you are an existing player in the market who have grown their business over the years with a good reputation in the market, use that to your advantage. It is always more impactful and trustworthy when you have others vouch for your credibility and efficiency rather than boasting about them yourself. Pick a pool of customer testimonials on your About Us Page, that others can refer to gain confidence and trust on your services. Better yet, you should take an extra step and include photos and names of the customers that agree to help you with your testimonials; this gives them more authenticity and the audiences more ease of understanding the genuineness behind their compliments. One step more could be adding video testimonials if you have great ties with your customers. Always try and mention awards or recognitions, which shows you as an active member of society. Such proves always help people put you in light of customer-driven business and not self-centred.

3. Make the perfect blend:

There are various design elements to be played with. Most companies generally keep their about us page text-driven and use a bare minimum of different forms of content. Don’t make the same mistake, and find out different elements such as Infographics, Videos, Timelines and text as well to create a perfect blend of all elements that enhance and add value to your About Us page. This helps to break from the mundane, monotonous design that most websites follow for their about us page and capture their attention for a much longer time. It gives the audience more time and more elements to explore and interact with. It also eases the information absorption as the content gets divided strategically into smaller text blobs that are easier to read and even more attractive to see. This adds to the user experience of the website and impresses your audience.  You need not overload the page with photos of all your onboard members, though that can give your customers a practical perspective of your entire Company. Try documenting your pictures where you’re doing something for the society, or nature. Feel good pictures,  always attracts people to learn more about you than mundane work pictures. Having said that having some Behind The Scenes images of office work culture might be an informal approach but helps you build, more intimate relations with your potential visitors. Try adding videos or animations of short length, to sum up, your business procedure which also saves the time of the customer, and works as a better alternative to provide valuable information than plain text.

4. Weave and share your story:

You don’t need to have a heroic story to include this section of content in your About Us page. Despite the intensity of your journey, you should always mention it in your About Us page as it helps people connect and relate to your journey and value you for where you are today after that journey. Basic information you can include for this is how did you come up with the idea for the business, when did you establish it, where was your first office/shop, how you grew it over the years, a comparison between your first and now and many such elements. You need to set a tone of story telling where you genuinely are putting forth all your heart’s content to your audience. Being vulnerable and open to your limitations and challenges, and how you overcame them only leads to audience finding a deep connection to your struggle and trust you as they’d perceive you as humans who didn’t get successful overnight but did their part of the struggle as well. Having said this, you don’t have to include everything you have gone through with your audience. It’s still a website and not a personal diary. If you have been into the business for 50 years, for instance, your audience certainly is not looking for year by year breakdown of your achievements, challenges and journey. Highlight what you want them to focus on and crop your content accordingly in a way that it still covers the gist of the journey.

5. Trim out the Jargon:

Using technical jargon and clever lines might make you feel like you’re showcasing your in-depth knowledge about the field; however, it won’t translate to what you want at the end of the day. Jargon that people can’t comprehend are simply going to set them off from continuing reading what you have to say. Customer-centric and not self-centric, you need to understand that the tone of writing needs to be understandable by the audience. The easier it is for them to realize what you do, the more likely they are going to interact and get in touch with you. Though there is no perfect way to write, writing conversationally makes your content more accessible and friendly. Try not naming your name something ‘Journey so far’ or ‘Our Ethos’. Rather, try coming up with a title so vague that your audience forgets that you’re trying to sell yourself or talking about yourself.

6. Make sure it reflects your Company:

The core aspect of creating the About Us page is to talk about your business. It reflects your products/services that you have to offer. This is why it needs to be ensured that it reflects all of your Company and not just one aspect of it that might seem like a good selling point to lure your audience. You can have all design and content layout down to the finest grain possible, but if it doesn’t give clarity on what service or product you’re selling, which industry it falls under, your all efforts might go to waste. It is very vital to not deviate from the mission and objective of your business when creating the about us page. You might not have much imagery to document or showcase as your industry might not favor it, you can still use basic photos until and unless you ensure they are formatted the same way and follow the same design element that is used in rest of the pages. Consistency is the key.

7. Provide Contact Details:

Having a great About Us page that is transparent, friendly and customer driven might help establish trust in your business for an audience; it will still not be enough for them to be ready to spend their money over before interacting with an actual human through any medium. This is why you need to provide your contact details to put them at ease and to give them further assurance for their doubts and clarity by having an option to reach out to you. If you don’t feel like disclosing your full address, make sure to mention your city and state at least. It is a two-way street, and your audience might try to get in touch with you only as much as you are open for them to reach out to you. Always ensure that your contact details are up to date. Many businesses ignore this aspect or often overlooks it while shifting to a new office, or changing their numbers, and this can cause many problems. Obsolete contact details or mistyped contact details can both set off your customers to a point where they might doubt your genuineness even further if they get redirected to someone who claims it to be the wrong number. Try including your Skype details as well if necessary or possible.

It can be of great value to link your social media to your About Us page as it allows the visitors to check your social presence which is the greatest free tool available for better showcasing your offerings and services. Once they check your various social media accounts and see how often people interact with your posts, and how often you update them they find it easier to trust you as a business that is genuine, profit-making, and up to date with the current trends. Another turn around to this is including links to your About Us page over all your social media platforms. Chances are you have a great following or a considerable following overall social media platforms; you could redirect them to your websites, increasing your engagement and website visits by reaching out to people you otherwise had no access to. This is known as a soft sell in marketing terms. Your visitors might browse through your site but not buy a product on the first  visit, they might go to your social media accounts to check how often do people put forth their concerns and how quickly you resolve them, this can be used to your advantage and once they’re thorough with your work ethics, they’ll revisit your site and make their purchasing decision.

9. Consider hiring a Professional:

Hiring a professional in this regard doesn’t need outsourcing the entire work to the professionals. It is the About Us page, and you need to ensure that the message put forth is genuinely from you to ensure it feels that way. Sit down with a professional and explain them your mission and vision with the website. Provide a rough layout of content you want to include to the professionals and ask them if it fits the criteria to go on the page, with constant feedback and evaluation. Take their advice but actively participate in the process to make sure you don’t only have a content that is professional, impressive and clear but also friendly, honest and real. Professionals can help you cut down on content that might be perceived in a manner you didn’t intend to, and avoid all such ambiguity and false perception.

Once you understand the content and the tone you need to follow to ensure effective communication on your About Us page, consider displaying it in the best possible way. For this take help of existing design elements and making the best use of them. Use a colour palette that best describes your business and aesthetics.  Try using handcrafted typography and basic photographs for toning down the overwhelming design element that might be a little extreme for the audience to perceive. Play with illustrations and a vibrant palette if your business adheres to it, and it complements your design language. Using certain animations and transitions adds depth to your page and enhances the user experience.  Make use of all such design elements and more at your disposal to make the perfect About Us page.

With this, we conclude the list for 10 tips for your ‘About Us’ Page. Use them to design and create an about us page that propels your business forward.

  Image Inq   Nov 01, 2019   Design   0 Comment Read More

Create Scary Halloween Looks Using These 5 Steps in Photoshop

It is Halloween time! And having a scary makeover is a must. However, in reality, this can be very expensive and also complicated. Even for experienced makeup artists, achieving a scary makeup that passes the test of time and partying can be difficult. Thereby, we have come up with a perfect tutorial for you, which lets you create Scary Halloween Looks using these five tricks in Photoshop.

Generally, people used to dress up in only scary costumes during Halloween, but these days people experiment with different genres.

There are many ways in which you can create your scary look using Photoshop. Photoshop works best for enhancing the makeup you have done or created a new look from scratch on a typical picture. Photoshop allows for creativity beyond the reach of physical makeup. You can create some captivating images and looks using the right Photoshop tools effectively.

Here we are some tips and tricks from some prominent YouTubers who specialize in Photoshop that can help you create very scary yet creative Halloween designs.

1. Using a variety of Layers:

One of the essential features of Photoshop is layering. It allows designers to create layers of images over the other or many images over each other for creating interesting effects. By making using of layering, you can superimpose a subject’s face on a picture that has a scary element in it, for instance, we have taken an example of a hooded skull. After you superimpose the image, you need to make use of the Pen Tool and create a precise outline of the subject’s face. You can then cut this marked area in such a way that it looks as if the subject is wearing a hood.

After the underlying layer has been created, you can lock that layer, and work on a new layer. Now use standard paintbrush tool and paint the eyeballs red. Go just a little out of the eyeball’s area to give an illusion that the eyes are bleeding. You can also hint blood at the bottom rim of the eyelid. Now you need to work on the lower layer. Pull it out of some regions of the face, for creating an impression that there is a skull make up. Now search for a cracked surface image, and create another layer of it. And finally, blend the cracked surface in proportion to the subjects face by fading it to match the skin texture.

2. Use Grungy Textures:

Another way of creating such creepy effects is by using textures, which opens up a world of possibilities in Photoshop. It lets you add a new perspective to your image, by adding shapes, patterns and many other pattern designs out there. This technique comes handy when you are trying to make your subject look like a zombie. This is even easier if you have a  base Halloween make up, as it can enhance the look by many folds. Many times the effects to be used vary according to the makeup of the subject. Some use latex in liquid form or create blood like textures using different components. These makeups can be very helpful in augmenting the designs.

Once you have a picture of your subject with blood, makeup on their face, enhance it using the Hard Brush. By using hard brush blend pieces and chunks of skin with the background to make it look like the subject is missing out on chunks of skins. Create another layer and call it blood for easy reference, and now start painting skin covered in blood in all the areas that were blended with the hard brush earlier. It would look imposed if it’s a full-body portrait image of the subject and only their face is covered in blood and deformed. This is why you should use the same steps on the subject’s exposed areas, such as creating a chest wound by using stock images of meat. By using the colour palette, you can experiment with the tint you want to be added to the subject’s skin.  By adding shadows near the eye area of the subject and pulling the lips behind the teeth and using the same meat stock image to blend the lips would give it a very crude look.

3. Try the Scary Joker Look:

Take an image of yourself as close to the reference image you want the image to turn out to be like. We are using the reference image of the new Joker character from the Joker movie. He generally wears formals, so try getting yourself clicked in similar attire, with a jacket and a shirt on the inside. It need not be the same costume. That is the beauty of Photoshop. Change the colour of the jacket to Red, by creating a new Hue/Saturation adjustment layer and clip to the base layer. Using the Selection tool, select the jacket and click the mask button. Now tweak the hue/saturation slider till the jacket turns to your desired colour, in our case Red. Copy the mask of your previous layer on a new selection of the inner shirt. Set the blend mode to Luminosity, which ensures it only affects the lighting and not the colours. Experiment with the hue and saturation slider till you get the right colour, in our case Yellow. Fix the edges with brushes if they seem rough. Using an exposure adjustment layer, you can add the top green part of the shirt in our reference image.

Now moving on to the face, add a vibrancy layer and remove all the colour. Create a mask for this to affect specific areas of choice. Don’t try to be too in the lines, as a messy look would look more realistic. Also, ensure you don’t cover the eyes as well. Now using the mask of the previous layer, make the grey looking face, white. Add a new Hue/Saturation layer, and make it all red and create a mask for this as well to target selected areas, i.e. eyebrows, face and nose for this look. Finally, group all the layers and covert it to a Smart Object.

4. Get the Vampire Look:

To practice, you can use a free stock image from the net. Now make a folder and name it adjustment layers.  Add four layers in this folder, with the first being black and white adjustment layer. Go to the preset panel and select maximum black option, and change the opacity to 50 per cent and blend it with overlay option. Add the hue and saturation layer next, and change it accordingly to create a pale look, for which you’d generally want to increase the Hue value to a positive number and reduce saturation. Now move to the levels of adjustments layers and change the middle value to 0.80. Now the last layer will be the gradient map adjustment layer. Experiment with the different gradient options and select the one that works best for you. Now tweak the opacity of the layer to  50 per cent and use a hard light blend layer. Now, let’s focus on the eyes.

Take another free stock photo of a scary or spooky eye, using a cat’s eye, for instance. By using the, create a cutout of the eyes and add it to a new layer. Do the same for the other eye. Duplicate both the layers and add it to the original document where you were working. Adjust and resize the cat eyes on the subject’s eye and reduce the opacity of the cat eyes to see what’s behind the image. Now reduce the size of the eyeballs to fit the eyeball of the model better. Now use the brush tool for the foreground and apply it to the side of the eye to erase it. It is ideal to use brush tool for this rather than eraser tool as there’s no going back from eraser’s tool. Repeat the same method on the other eye and increase the opacity to 100 per cent. Use similar blend modes from different images to add texture on the face of the subject.

Now take the polygonal lasso tool and zoom in on the teeth, and make a selection on the tooth you want to convert into the fang. Copy and paste it on a new layer and increase the length of this tooth horizontally, and add a layer mask to the new layer and apply black colour using brush tool for shaping it in a vampire’s tooth. Set the hardness to 100 per cent and apply it carefully around the tooth. Press control +T to activate transform tool and rotate and position the tooth to put it the right orientation. Repeat the same steps for the other tooth.

5. Unzipping the Fright:

Photoshop has a zipper feature that is widely used for creating horror images for a long time. It works best for Halloween. You can use this effect along or combine with other effects. After you’re done with the basic framework of adding blood-related effects and also creating black layer near the eyes, add a very creepy zipper to your image for more effects. For achieving this look, you need to source an image of a leaf which is dark red in colour and another image of a zipper. Layer in the leaf first and then create another layer consisting of the zipper image, and position it to the centre of the subject’s face. Now use contouring to blend it around the leaf image starting from the chin and moving towards the cheeks.

Halloween is thereby the best time to use your creativity and at the same seriously improve your photoshop skills with some promising practices that refine your skills and also gives you a great look for the festival. With each look, you practice you’ll be able to blend in all the elements more smoothly and create more interesting looks. Keep practising.

  Image Inq   Oct 29, 2019   Design   0 Comment Read More

Minimalism vs Maximalism: Which Should You Choose?

‘Less is more” is a frequently used phrase these days across various industries such as interior design, fashion, art, website design, and even packaging design. When we talk about graphic design, many people have drawn influences and adapted the less is more approach in their design style. This is known as Minimalism. British Philosopher Richard Wollheim critiqued a group of artists for their minimal art content during 1965 and hence originated the term minimal. Since then, the word has evolved both in meaning and esteem. It has become a symbol more than a critique for people.

The minimalistic approach only uses the necessary elements for functionality, intending to produce a clear and sophisticated look that is easy to understand. Millennials often use this approach in their home designs, web page designs to offer better user experience, and more. The rising trend of Minimalism has made many brands turn to rebranding to take advantage of this popular style.

Maximalism is drastically opposite to Minimalism. It is an aesthetic of excess, and the philosophy in play here is that ‘more is more.” The practitioners of the Maximalism approach believe that it allows them to express their creativity and style by using bold colors, textures, and patterns to fill up all empty spaces. The idea is not always to be loud or overbearing but to grab the audience’s attention. Maximalism also has various implications such as interior designing, architecture, web design, as well as packing design, to name a few. Maximalism uses things to narrate a story.

It’s a widespread debate as to which works better, Minimalism, or Maximalism when it comes to modern design practices; however, there’s no binary judgment in design. Each has its strengths and limitations to be understood to figure out which approach works best for you.

The following are some of the aspects Minimalism and Maximalism can be used in, and how they both add value in the respected field.

Packaging design is the connection of structure, form, color, material, and typography and imagery along with regulatory information with ancillary design elements that make a product suitable for marketing. It is the tool that helps to store, protect, dispense, transport, and create an identity and distinguish a product in the marketplace. The ultimate goal of package design is to create and enhance the product’s personality and communicating it to the right target audience. There are thousands of products that fill up the shelf of supermarkets. Each product has immense competition and alternatives available. This makes package designing all the more important to be kind and stand out from the rest.

Minimalistic Approach

A minimalistic approach to the packaging benefits you in several ways.  Minimalism works on the principle of less being more and believes that having a simple and to be the point design stands out from all the other packages that are clustered with heavy designs. They believe it is more appealing and easy to catch customers’ attention than maximalist design approaches. The approach displays a certain sense of confidence by using minimum elements that portray the product to be reliable and of quality.

Another advantage of the minimalistic approach is the clarity of information. There are no extra elements that can divert the audience’s mind or attention to, whatever is mentioned is of value and importance. This ensures that the information meant to be portrayed on the packaging won’t go amiss. It also makes your product seem to have clarity as to its purpose as its cluster free.

The minimalistic design style/trends are very refreshing. They never seem to be getting old. This is a crucial benefit to this approach is you won’t have to keep rebranding your packaging as per changing times as minimalistic would still look fresh despite the changing trends. It is also easy to incorporate along different lines of products and platforms.

The most crucial point that people often forsake or don’t think about is that minimal approach demands more creativity and hence can be a true testament of the designer’s capabilities to put forth important information with minimal elements.  When a designer has the liberty of using as many elements as they want they can make use of everything at their disposal whereas a minimal designer need to stick to the design language of less is more, and the ideas that come out of this principle could be more impactful than the other approach.

There are also economic factors to factor in for taking a minimalistic approach for package design. You can save money on the packaging itself as you’ll be using lesser material. It is designed precisely to adhere to your product and hence won’t have any extra elements. Generally, putting too many elements or graphics on a package can require padding and other elements that can add to the cost.  Since there is less material used, the charge for shipping also reduces significantly, as there are less weight and use of lesser space by using lighter materials. Using less ss material also includes the advantage of your product being more environmentally friendly as you have less material to dispose of. This can also give your business better credibility among the customers.

Maximalist Approach

Now when we talk about the maximalist approach for package designing, certain advantages should be factored in as well.  The concept behind this approach is ‘more is more”. The designers take aspirations from this line of thought and develop their packaging style around it. Many times customers prefer a sense of mystery rather than straightforwardness and hence are more inclined towards the Maximalistic approach as compared to minimalistic one.

By using a variety of patterns, designs, and elements ensure much visual information that makes missing the packaging impossible. This is why there’s a good possibility of having design elements that may not be directly associated with the brand. This allows creativity and creation of mystery among the customers to find out more or decide to purchase then and then. A vibrant, loud design undoubtedly stands out from the crowd. You can add characteristics and personality to your products it otherwise wouldn’t have. Your product may not be in a category that invokes excitement or mystery, but with the designing approach to packaging and including the maximalist design practices, you can add those emotions to your product it otherwise wouldn’t have.

Your design can have a better reach as the chances of your design getting viral on social media are higher with maximalist design approaches rather than minimal. Social media is an efficient platform for sharing and engaging with good quality content and a free and useful tool of gaining instant recognition and popularity if your design stands out and is appealing, the chances of it getting shared across multiple platforms increases which makes the brand more recognizable.

With the maximalist approach, you can depict a story for your customers; by using different elements and visual hierarchy, you can come with great design ideas. Stories are always a more engaging way of generating interest in the audience’s mind.

Website Designing refers to planning, creating, updating of websites with content structuring, website structuring, user interface, navigation ergonomics, website layout, contrasts, color, fonts, and imagery as well as icon designs. These elements are combined together to form websites. The basic ideology behind having a website is to provide valuable content to the right audience in the right setting and the most attractive and efficient manner possible. Though there are many aspects to building a website with the technical side that talks about coding, scripting, and other aspects, there is also another aspect to the same in terms of design. Design decides the style and approach of the website and how it might look and be to operate by the normal audience. The main two factors that website designers keep in mind while designing a website are the UI/UX, i.e., user interface, and user experience, respectively.

Minimalistic Approach

By using a minimalistic approach, you ensure that the main priority is given to the king of the website; content. The main goal of minimalist design is to bring attention to the content of the website. Minimalism makes it easier for the audience to comprehend the content without feeling overwhelmed or spending unnecessary time extracting or differentiating between essential and not as necessary information.  The performance improves significantly as the website has less load of content to load and hence loads faster and is more responsive. This translates to smooth user experience while browsing the website.

The flexibility and diversity of being able to access the website across multiple platforms is one great advantage of minimal design. It is readily compatible across various platforms such as computers, tablets, and mobile screens. Minimalistic websites are also easy to maintain. This helps them last longer than content loaded websites since there are lesser elements to manage.

These websites are more comfortable to navigate as a well designed minimalistic website has strategically placed CTAs and a visual hierarchy, which allows the customers to know exactly where to go next. Minimalistic design isn’t pushy that makes people decide to buy or unpleasantly read more. This choice gives the customers a sense of value and respect, and if they end up clicking on the content, the chances of their conversion increase. The perception of your business as a prominent business works on the mind of the audience if you use minimal elements in your website. It’s an unusual psychological effect as it creates a perception for the audience that since you don’t have much clutter, your business is specific to its niche and confident in it too.

Maximalist Approach

The maximalist approach helps retain the brand’s originality. For brands that have a lot to say, a minimalistic approach might not do justice to their potential and content. Following the principle of more is more, the maximalist approach holds no barriers in respect to the limit on the number of elements to be used. The maximalist approach encourages you to go loud with your design practices. Maximalist designs can convey specific ideas that less aggressive aesthetics might not be able to.

The point of web design is to showcase your brand’s identity, and though the minimalistic approach is considered to help stand out from the clutter, many maximalist approaches can achieve precisely that. Make sure your design serves a purpose. While Maximalism allows using design elements without any limitations and restrictions, it doesn’t mean throwing anything you want to at the page in the name of art. There are specific design principles that help Maximalism get out in its best essence. Adding a structured visual hierarchy that helps portray the essential information first, specific colors that complement each other and create a deliberate style, and using contrast to highlight and demarcate different sections of content are some practices that can help your maximalist design stand out.

Maximalist design can be on your face and away from the safer design options when it comes to different elements such as colors, texture, and more. There might include a website with bright neon colors that might come off as repulsive to many people when they think about it, and it is still a good experiment to do if you can do it justice with your brand’s theme and content. Using such bold statements would help more natural retention on the audience’s mind as it is visually strong.

Here we conclude the two concepts and styles of design: Minimalism and Maximalism. Both are contrasting design practices that work on principles opposing each other; however, instead of fighting over which is better than others, it is advisable to understand the core benefits of both and implementing either one based on their relevance to your product/website.

  Image Inq   Oct 22, 2019   Design   0 Comment Read More

15 Fitness Training Website Templates & WordPress Themes

Just like other commercial businesses, the health and fitness sector has started reaching an online audience. Today, people have become more health-conscious. They care more about what they drink and eat. Some set reminders on their phones to exercise 30 minutes daily while some buy fitness watches to count their steps all day.

There are different platforms to reach targeted audiences like social media posts, YouTube videos, stories, and more. But it’s wiser to keep everything in one place so that consumers can know about your service in detail without wandering around. Fitness websites allow you to reach more audience and maintain a platform that helps visitors join classes according to their convenience. Here are 15 fitness training website templates you can use to showcase your passion for fitness.

Powerlift is a highly customizable template that has an extensive admin interface. No prior coding knowledge is required to work with this template. The template is responsive and retina ready. It consists of 7 homepage examples to help you customize your unique website. It has a simple one-click import for demo content so you can easily import your files. Powerlift has several shortcodes for Timetable Event Hours, BMI Calculator Form, Sliding Image Section, Portfolio List, Portfolio Project Info, Interactive Banners, Preview Slider, and many more. You can translate your website with this template so that it is accessible to a broad audience. This template allows you to add your social media handles with social media icon widgets. Powerlift is WooCommerce and WPML plugin compatible.

Yoga Fit is a WordPress theme that is meant for fitness and yoga website like yoga meditation, gym, yoga studio websites, dancing class, sports, etc. The template is a custom CMS Masters visual content composer, which is included in the theme archive. You can customize your webpages using the huge collections of shortcodes provided by this template. You can even create an asana gallery using this theme. The huge collection of shortcodes is largest on Themeforest and is managed using an intuitive visual interface. The template has valid HTML5 and CSS3 to get indexed by search engines. If you want to provide customer support on your website, this template allows you to do so. Yoga Fit has 100s of Google fonts that enable you to customize the appearance of the website completely.

Fitness Zone is created for a modern fitness center, sports club, or gyms. It has a fully responsive layout, which looks great on tablets and mobile devices. It also has an inbuilt drag and drops page builder to make the website creation easier. The template comes with five homepage layouts along with five different header designs to choose from. This theme allows you to create FAQ and testimonial sections to allow your users to contact you and trust your brand. The template has tons of options to customize navigation bar like Mega Menu, Mobile Navigation for Smart Phones, and Sticky Navigation. Fitness Zone has 12 effective skins to change the look of your website with just one-click. News and blog templates are included with this template.

Gym, as the name suggests, is perfect for designing a health club, fitness center, sports instructors, and other gym or sports-related sites. It has purpose oriented design options like creating sections for events, classes, timetable, opening hours, and schedule. This theme is suitable for people with no programming knowledge as well as for advanced developers. This template had top-notch customer support with one on one ticket and email support. You can customize the layout of the website with ten header layouts, 20+ footer layouts, sticky header position, boxed/full-width layout, and more. This theme provides high-speed performance if you use stand PHP web hosting. The theme comes packed with CSS animations, but the loading time is still higher.

With Topfit, you can build a website to motivate people to join the fitness journey. This plugin comes with a great timetable responsive schedule to help you create single event pages and weekly timetables. Along with practical elements like BMI calculator, this plugin includes a huge set of sports layouts and captivating fitness that are easy to customize and fully flexible, Topfit provides extensive admin interface, one-click import, and a collection of helpful inner pages. Even a beginner with no coding knowledge can customize a website with this template. This template comes with Parallax functionality, Content Entry animations, and Image zoom animations in Mikado Slider. You can add Twitter and Instagram social widgets, Latest Post widgets, Call to Action widget, Dropdown Shop Cart widget, and Sticky Sidebar widget.

Fitness Club comes with shortcodes tailored to show works of dance, gym, yoga, fitness, ballet, and health club websites. This template comes with demo content to help new users understand where to place elements. Fitness club is Responsive and retina ready design. You can translate your website to any regional language to broaden the audience. With this template, you can import data with one click to get your website ready in seconds. You can add a left or right sidebar on your website to add shortcuts to your website. You can choose from various header layouts and even design a sticky header. You can add business-oriented icons on your website to increase potential clients. Fitness Club supports WooCommerce and WPML.

This theme, as the name suggests, is perfect for designing a website related to fitness, sports, aerobics, and more. You can show gym events in a calendar to allow your visitors to stay updated. This theme comes with a tariff table creator. You can create a timetable ticker so that users can easily keep track of their activity. With this plugin, you can show gym trainers in the specially designed trainer page. You can group gym activities together so that visitors can find everything in one place. The theme is responsive so visitors can easily access the websites on mobiles as well as tablets. You can add and control slideshows with Layerslider included in this theme. This theme allows you to change the color scheme of your website with included color picker.

Prowess is a very useful gym and fitness WordPress theme that can help you build a great fitness website. The theme comes with sports features and elements, so you can showcase your business and help people get fit. The timetable plugin in this theme helps you create events for fitness, gym, or yoga classes. What can actually help you create a perfect fitness website is the BMI calculator that tells you exactly your visitors want to see. This theme included inner and home pages, portfolio templates, shortcodes, allowing you to create a great website. Prowess does not require prior coding knowledge to build a website. You can import content with one click making the creation process easier. This theme is fully responsive, so mobile and tablet users can easily access your site.

Gym Edge is great for designing yoga, fitness, aerobics, and personal training multipage website from WordPress. The theme is highly responsive for all devices like desktop, mobile, and tablet. The plugin has six home pages (multipage and single page). You can choose from 3 schedule pages, including table routine, schedule by day, and schedule by class. The theme comes with unlimited color combinations to choose from so you can customize the color scheme of your website. The website is SEO friendly which increases your opportunity to reach more people. Gym edge includes features like Dynamic Page Header, Google Web Font, and Child Theme. You can translate your website to any regional language to reach a broad audience. You can read detailed documentation, which is included in this theme.

Fitness is a powerful responsive WordPress theme allowing mobile and tablet users to access your site easily. This theme is built on the Bootstrap framework, which is packed with great features. The plugin is best for any supplements, workout & training, CrossFit, gym, fitness & health center, and Sports websites. The plugin is powerful yet customizable and easy to use, whether you are a developer or a beginner without any coding skills. This theme is search engine optimized and also follows best practices and latest trends in onsite optimization. Fitness if easy to set up and even includes HD video tutorials, ready to use page layouts, PSD designs, extended documentation, and more. This plugin provides excellent customer support to build your website with ease.

Be Fit is a WordPress fitness theme that is built for designing pilates, yoga studios, martial arts, dance studios, fitness, and martial art club websites. The theme has all the necessary functionality for creating a fitness website. This plugin comes with a timetable integration to display yoga, pilates, fitness, and group schedule. Be Fit also includes an events calendar integration to plan yoga seminars, bodybuilding competitions, open fitness classes, and more. You can add animations to the content on your website to create interactive pages that drive more attention. This theme is plugin friendly. Hence you can add as many plugins as you want to enhance the functionality of your website. Be fit has a WooCommerce section that allows you to sell gym equipment and fitness accessories.

Fitmax is a professional and consistent template created to expand your business. This template is suitable for CrossFit, fitness studios, and gym websites. This template can easily fit into any niche due to its flexibility. Everything is easy to customize and clear. This theme comes with amazing animation options, team layouts, numerous creative assets, plenty of services, and more. This will free your time from mockups and designing. This theme comes with a well-structured HTML5 code and fully customizable layouts. The HTML code is easy to edit and allows you to create something unique. You can maintain template styles with easy to understand CSS. The theme is highly responsive to all standard screen resolutions.

Anahata is an excellent choice for people who want to create a website for fitness, lifestyle, and yoga. This template is ideal for yoga studios and instructors. This template comes with a responsive timetable schedule that helps you create captivating timetables for your fitness classes, yoga sessions, and events. Anahata is also compatible with the WooCommerce and Events Calendar. In addition to this, you get 12 homepage layouts, a collection of useful inner pages, mega menus, parallax sections, and customizable Google Maps. You can choose from 7 amazing font icon sets. Anahata comes with shortcodes for Events List, Zooming Slider, Video Button, Workflow, Static Text Slider, Comparison Pricing Table, Team Slider, and Thumbnail Image Slider.

VUP is a WordPress theme for yoga, sports, and fitness center websites. This theme comes with support for timetable plugin to help your users keep track of their fitness. This template is WooCommerce compatible, so you sell fitness accessories, equipment, Gym subscriptions, and sportswear on your website. VUP includes Styling Settings, Contact Settings, Unlimited Sidebars, Social Media Settings, Header Settings, and Footer Settings. You can choose headers from a variety of header templates included with this theme. You can also select the font of the content on your website from more than 600 Google fonts. This theme has a one-click importer so you can create your website in minutes without much effort. VUP is compatible with contact form 7.

Gym Fit is built on bootstrap 3.3.6 and has a responsive layout that makes it compatible with all popular screen sizes. The main focus of representation is that the homepage slider is scaled along with the screen resolution. This template comes with three home pages (multi-page and single page) and a total of 27 pages, including inner pages. This theme is also compatible with Google web fonts, which make it easier for you to pick fonts for your website. You can find three different templates that contain timetables, 404 pages, courses, classes, contact pages, maps, comments, contact forms, and more. Gym Fit supports the scroll top and provides a smooth scrolling experience for users.

So, here are all fitness templates you use for upcoming projects. Most of these websites do not require much coding skills, so they are perfect for a beginner. Also, these templates are packed with features like timetables, event managers, and WooCommerce support.

  Image Inq   Oct 18, 2019   Design   0 Comment Read More

Web Design Trends to Look For in 2020

Web design is constantly growing and evolving. Staying current can seem like a full-time job — today’s hot design trend could be tomorrow’s cause for mockery and disdain. But at the same time, an outmoded website can send the message that you’re out of touch, or worse, just don’t care. Here are a few ways you can keep your website fresh and stay on the cutting edge for 2020.

Mobile First, Always

Putting a priority on mobile design is nothing new. Mobile browsing has long since eclipsed other web browsing modes, and is going nowhere but up. While it’s important to accommodate mobile users, it’s even more vital to make sure your design is responsive to screens of all kinds — whether it be tablets, laptops, desktops, or other devices. And if you haven’t yet made your website responsive and mobile-friendly, it’s long past time to get started.

One sometimes overlooked aspect of responsive design that stands to be important in 2020: thumb-friendly navigation. It’s likely many mobile users are visiting your website with their thumb poised to do all the work. A user interface that lets users navigate and use your site without having to involve a second hand means more convenience and appeal. Put your navigation buttons, menus, and other UI elements within easy reach of the visitor’s thumb. They’ll be grateful for it.

Big, Bold Typography

With more devices able to support custom fonts, typography is coming to the forefront as a major design trend for 2020. Bold, colorful, dynamic typography can make just as much of an impact as the right photograph or illustration, without adding much to server requirements or load times. In short, it’s one of the easiest and most cost-effective design choices you can make — and there is a wealth of free resources out there.

A Minimalist Approach

One design approach that goes hand-in-hand with bold typography: minimalism. A minimalist approach to web design means focusing on simplicity, ease of use, and aesthetic appeal. A good minimalist design should make use of vibrant, lively colors, be easy on the eyes, and make good use of white space without seeming stark or drab. If your website is feeling a little cluttered and busy, maybe it’s time to get your resident digital media expert to work on a new look.

AI and Chatbots

Like responsive design and minimalism, chatbots aren’t particularly new — but AI and chatboxes are on the rise as a viable replacement for live chat help services. The advent of voice user interface (VUI) will only accelerate the use of AI and chatboxes. Imagine a website where users can ask questions or search for information through a voice interface and get real-time help from an AI. That’s the website of tomorrow.

Vlogs and Background Video

It’s no secret that more and more content creators have been pivoting to video. Estimates show video will account for 80% of website traffic in 2020.

There are plenty of good reasons why you should include video on your site. A well-made video can be engaging, informative, and relatively cheap to produce. While many website users want to come to a website, get the information they need, and get out as quickly as possible, statistics show visitors will stay longer to view useful, informative, or entertaining video content. This means more opportunities to engage and connect with the customer.

While vlogs, informational videos, and entertaining clips can be a valued addition to any website, background video is also a trend likely to gain momentum in the future. An unobtrusive but appealing video playing in the background can add depth, vibrancy, and aesthetic appeal to your design.

Push Notifications

Push notifications are something of a controversial subject. While they can be a useful way to manage visitor interaction, generate leads, and provide resources to users, some users consider them obnoxious and invasive.

But push notifications aren’t going away anytime soon — if anything, they’ll probably play a bigger part in website design than ever before. Push notifications are great for building your email list, encouraging users to connect with you on social media, or letting them know about your latest ebook or free download. But at the same time, it’s important to make sure you implement notifications responsibly and show maximum consideration and courtesy to the users. After all, an obnoxious or poorly implemented push notification could easily result in a visitor leaving and never coming back.

Will your website need all these features to be competitive in 2020? Probably not. Some are potentially contradictory (minimalist design and background video might not go well together), and not every website will need a chatbox or vlog to fulfill its purpose. The key is to find those design decisions that will most benefit your visitors and plan accordingly.

  Image Inq   Oct 16, 2019   Design   0 Comment Read More
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